To give consumers what they want, and perhaps what they need, CPG collective Halen Brands has acquired plant-protein centric brand Only What You Need (OWYN). The brand debuted at Natural Products Expo West as part of Halen’s newly launched, allergen-friendly brand platform, Safe Allergen Friendly Environment (S.A.F.E.).
While Farmhouse most recently closed another round of funding in summer 2016, the brand decided to look for more capital to grow the company and increase the pace at which it scales.
Late last month Whole Foods Market took aim at a class of products who position themselves as “healthier” options due to their use of added functional ingredients.
Bone broth, cold soup, and HPP juices collided in the grab-and-go space today with the release of Bonafide Provisions’ “drinkable veggies” line, the first product to use bone broth as an ingredient in a cold, ready-to-drink beverage format.
Eighteen94 started discussions with Kuli Kuli last summer after seeing the brand present at an industry event.
Today entrepreneur and investor Zubin Mehta announced the launch of Born Wild Brands. Mehta most recently served as CEO at Nourish Snacks, a better-for-you snack company founded by TODAY’s Joy Bauer.
In its newest guidance document, the agency released an interim definition, as well as a temporary enforcement policy, that stated it does not intend to enforce the regulatory requirements for certain products that use “healthy” (or related terms such as “healthful,” “healthier,” or “healthfulness”) on their labeling.
Errol Schweizer continues to fill out his post-Whole Foods resume, joining another pair of former executives with the chain to work with natural products veteran Eric Schnell’s new consulting conclave, Beyond Brands.
Last week natural products distributor United Natural Foods Inc. announced the acquisition of Gourmet Guru, a natural and organic food and beverage distributor and merchandiser serving the Northeast.
Plant-based food and beverage private equity firm Powerplant Ventures today announced the closing of a $42 million fund. The fund is led by Mark Rampolla, founder of ZICO Coconut Water, Kevin Boylan and T.K. Pillan, co-founders of the Veggie Grill restaurant chain, and Dan Beldy, former Managing Director of Steamboat Ventures (the venture capital division of Disney).
The line will debut in July, with Sprouts as its launch partner, and then soon after move into other retailers. Over the course of roughly 90 days, Züpa (which will retail at $6.99) will be tested in about 1,000 stores up and down the West Coast.
The funding will go towards expanding Skoop’s presence in retail, marketing and funding inventory.
The food and beverage industry hasn’t been one to shy away from crowdfunding models to date, either via donations on sites like Kickstarter or investment platforms like CircleUp.
Last month BevNET and Project NOSH hosted the first BevNET Boot Camp for food and beverage entrepreneurs. For those that weren’t able to join us in person, complete video coverage of the day is now available for viewing on our YouTube channel.