Carol Ortenberg

Posts by Carol Ortenberg

Bonafide Launches “Drinkable Veggies,” RTD Made with Bone Broth

Bone broth, cold soup, and HPP juices collided in the grab-and-go space today with the release of Bonafide Provisions’ “drinkable veggies” line, the first product to use bone broth as an ingredient in a cold, ready-to-drink beverage format.

Mehta to Birth Brands at Born Wild

Today entrepreneur and investor Zubin Mehta announced the launch of Born Wild Brands. Mehta most recently served as CEO at Nourish Snacks, a better-for-you snack company founded by TODAY’s Joy Bauer.

FDA Enlists Public for Potential “Healthy” Label Revision

In its newest guidance document, the agency released an interim definition, as well as a temporary enforcement policy, that stated it does not intend to enforce the regulatory requirements for certain products that use “healthy” (or related terms such as “healthful,” “healthier,” or “healthfulness”) on their labeling.

Former Whole Foods Execs Join Beyond Brands Group

Errol Schweizer continues to fill out his post-Whole Foods resume, joining another pair of former executives with the chain to work with natural products veteran Eric Schnell’s new consulting conclave, Beyond Brands.

Gourmet Guru Founder Discusses UNFI Buyout

Last week natural products distributor United Natural Foods Inc. announced the acquisition of Gourmet Guru, a natural and organic food and beverage distributor and merchandiser serving the Northeast.

Powerplant Ventures Closes Fund to Help Grow Plant-Based Brands

Plant-based food and beverage private equity firm Powerplant Ventures today announced the closing of a $42 million fund. The fund is led by Mark Rampolla, founder of ZICO Coconut Water, Kevin Boylan and T.K. Pillan, co-founders of the Veggie Grill restaurant chain, and Dan Beldy, former Managing Director of Steamboat Ventures (the venture capital division of Disney).

With Züpa Noma, Sonoma Brands Looks to Make Souping the New Juicing

The line will debut in July, with Sprouts as its launch partner, and then soon after move into other retailers. Over the course of roughly 90 days, Züpa (which will retail at $6.99) will be tested in about 1,000 stores up and down the West Coast.

Complete Video Coverage of BevNET Boot Camp Boston Now Available

Last month BevNET and Project NOSH hosted the first BevNET Boot Camp for food and beverage entrepreneurs. For those that weren’t able to join us in person, complete video coverage of the day is now available for viewing on our YouTube channel.

Mission Driven Companies Focus of New Collaborative Fund & CircleUp Partnership

Equity and investment crowdfunding platform CircleUp and venture capital firm the Collaborative Fund announced the launch of Collab+Consumer, a new fund on CircleUp for early-stage, mission-driven companies. The fund, which totals $10 million, will invest $500,000 to $3 million per company.

Head Grocery Exec, Errol Schweizer, Departs Whole Foods

During his tenure at Whole Foods, Schweizer helped launch thousands of innovative natural products and his vision for the category positioned the retailer as forward-thinking and trend setting.