Carol Ortenberg

Carol Ortenberg

Editor, NOSH

Carol is the Editor of NOSH, BevNet’s media property focusing on Natural, Healthy, Sustainable and Organic food products. Carol previously worked and consulted for several consumer goods companies, many within the food space. She also was on the marketing team for Whole Foods Market in the North Atlantic region. Prior to focusing on the food industry, Carol worked at several tech companies, including HubSpot, and served as a consumer researcher at AMP Agency. A graduate of Brandeis University in Journalism, Cultural Anthropology and Theater Arts, Carol is passionate about the food, agriculture and beverage industries.

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Posts by Carol Ortenberg

Forager Expands Creamery Model with Ice Cream Launch

Former juice brand Forager Project this week announced it would launch plant-based ice cream — the next step in the company’s goal to become a plant-based “creamery.” The ice cream will debut in five flavors: Vanilla Bean, Bittersweet Chocolate, Cookies and Cream, Salted Caramel and Mint Chip, the line will be available nationwide this Spring.

Acid League Closes Round, Seeks to Reinvent Center Store Staples

Last week condiment and beverage brand Acid League announced it had closed $4.75 million in funding — capital the brand says will help it expand its omnichannel sales and marketing strategy as well as continue the company’s push into new categories.

Quinn Snacks Promotes ‘Band of Brands’ to Improve Supply Chain

With the launch of the working group Band of Brands, Quinn Snacks founder and CEO Kristy Lewis hopes she can ease some of the burden of implementing of environmentally friendly measures and help food and beverage companies have a bigger impact on the supply chain.

PepsiCo Expands Hilo as The Hive Speeds Up Innovation

The company has spent the last two years retooling The Hive, its latest emerging brands division. Now Hilo, the first brand to emerge from the incubator, is ready to spread its wings, moving into brick and mortar retail and, this week, launching new products.

VMG Closes Fund V, Invests in Milton’s

An investor in Ilegal Mezcal and Stone Brewing, VMG will maintain a “strategic focus” on alcoholic beverages following Sunday's announcement that it has raised $850 million for its fifth fund, now known as the Growth Fund.

Investment Firms Launch CPG SPAC

The CPG venture fund once known as Accel Foods has combined forces with two other firms to launch a publicly traded “blank check” company to target more consumer brands. Together with Scharf Brothers and Mistral Equity Partners, AF Acquisitions will initially offer 20 million shares at $10 each in an attempt to raise up to $200 million for its initial public offering.

Expo West Moves to Virtual Format

Trying to continue safely supporting the natural products community, media and events company New Hope announced on Thursday the cancellation of the in-person aspect of its annual Natural Products Expo West conference, moving the event to a virtual format

Amid Competition, Online Marketplace Hubba Shuts Down

Pioneering e-marketplace Hubba announced last week it would cease operations, cutting brands off from a popular way to introduce and supply their products to small, independent retailers.

Good Eggs Closes $100M, Plans for Expansion

On Wednesday, ecommerce platform Good Eggs announced the close of a $100 million round of capital, an infusion that will help the company expand into a new geographic region, build out assortment and bring on more support for the growing business.

Specialty Food Association Shifts Summer Fancy Food Show to September

Originally scheduled for late June, the Summer 2021 Fancy Food Show, renamed as the Fancy Food Show, will now be held September 27-29 at the Jacob Javits Convention Center in New York City. The show will be the sole SFA in-person event for this year, after the Winter 2021 Fancy Food Show was previously cancelled.

FDA Sends Warning Letter to Whole Foods for “Repeated Recalls”

In an unprecedented step, the FDA on Tuesday announced via a news alert that it had sent a warning letter to Whole Foods Market for “engaging in a pattern” of receiving and selling misbranded store brand food products that did not carry appropriate allergen warnings.

HumanCo and CAVU Partner on Health and Wellness SPAC

Two CPG powerhouses are coming together to launch a special purpose acquisition company (SPAC) targeting the health and wellness space. Today, holding company HumanCo alongside venture firm CAVU filed an S-1 form with the U.S. Securities and Exchange Commission, with the end goal of launching a SPAC known as HumanCo Acquisition Corp.