Carol Ortenberg

Carol Ortenberg

Editor, NOSH

Carol is the Editor of NOSH, BevNet’s media property focusing on Natural, Healthy, Sustainable and Organic food products. Carol previously worked and consulted for several consumer goods companies, many within the food space. She also was on the marketing team for Whole Foods Market in the North Atlantic region. Prior to focusing on the food industry, Carol worked at several tech companies, including HubSpot, and served as a consumer researcher at AMP Agency. A graduate of Brandeis University in Journalism, Cultural Anthropology and Theater Arts, Carol is passionate about the food, agriculture and beverage industries.

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Posts by Carol Ortenberg

BREAKING: Natural Products Expo East 2020 Cancelled

Citing the “continued impact of the COVID-19 crisis on events and travel,” New Hope this afternoon cancelled Natural Products Expo East 2020, which was to be held September 23-26 in Philadelphia.

Nestlé Health Science Eats Up Vital Proteins

Nestlé Health Science (NHSc) announced yesterday that it had acquired the majority of collagen-focused function food and supplement brand Vital Proteins. The terms of the deal were not disclosed but Vital Proteins will remain a standalone entity and continue to operate out of its Chicago headquarters.

CPG Partners Cut Ties With CrossFit After CEO Tweet

CrossFit saw several of its food and beverage brand partners end their affiliation with the fitness brand over the last 24 hours in response to a tweet by founder and CEO Greg Glassman about racism and public health.

‘Shocked and Abhorred’: Industry Reacts to Inequality, Violence

In response to the death of George Floyd, some of the country’s largest food and beverage companies, as well as a large group of entrepreneurs and emerging brands, have offered statements of support, financial donations to advocacy groups and commitments to open a dialogue about racial justice in America.

Watch: Why Now Is the “Perfect Time” For CBD Regulations Overhaul

While both the CBD and cannabis industries have attracted increased attention from consumers, investors and retailers alike, brands within these categories still face a range of unique operational challenges. Jeremy Goldstein, the COO and co-founder of both CBD brand Caliper Foods and Cannabis company Stillwater Brands, sees the potential for massive growth if the FDA “gets off its hands.”

Watch: Alex Marx of KeHe Talks Innovation, Promotion and Planning

In this video, NOSH editor Carol Ortenberg spoke with Alex Marx, director of category management for KeHe, about how he has seen the retail industry shift and how innovation has a key role to play in helping the market to recover from disruption.

PepsiCo Launches Two D2C Platforms To Meet Consumer Demand

PepsiCo is pivoting to meet consumer demand online with the launch of two new ecommerce platforms — and The two storefronts will allow the company to give consumers easy access to the familiar and “comforting” brands they are seeking out during the Covid-19 pandemic, said Gibu Thomas, SVP and head of ecommerce for PepsiCo.

Summer Fancy Food Show Cancelled

Following a deluge of other food and beverage show cancellations and delays, the Specialty Food Association (SFA) announced today that its Summer Fancy Food Show will be cancelled. The tradeshow was slated to run June 28 through 30 in New York City.

Cannabis, CBD Brands Feel Impact of COVID-19

The coronavirus outbreak has come amidst a steadily increasing number of CBD and legal cannabis products and. Many brands from both the THC and CBD sides of the ledger quickly found sales growth as consumers rushed to stockpile goods from nearly all CPG sectors, but cannabis suppliers and entrepreneurs are now wondering what their industry will look like once the crisis passes.

Passover Sales Feel Impact of COVID

Covid-19 has upended many traditional consumer shopping habits, including how holidays are celebrated. Brands that look to these events as major sales drivers, such as Kosher food company Kayco, are keeping a close eye on how the pandemic will impact their annual forecasts.

SBA Issues Guidance on Affiliation Rules, Uncertainty Remains

After a week when companies, investment firms and trade groups sought clarity as to whether venture-backed companies can receive loans via the newly issued Paycheck Protection Program (PPP), the Small Business Association (SBA) issued further details on Friday. However, while the document does provide some clarification, many questions still remain unanswered.

New Fund Coefficient Capital to Back Omnichannel Businesses

It’s not just what you sell that makes or breaks a brand, but where you sell it. That’s the thesis behind venture firm Coefficient Capital, which last week announced it had raised $170 million for its first fund.