Carol Ortenberg

Carol Ortenberg

Editor, NOSH

Carol is the Editor of NOSH, BevNet’s media property focusing on Natural, Healthy, Sustainable and Organic food products. Carol previously worked and consulted for several consumer goods companies, many within the food space. She also was on the marketing team for Whole Foods Market in the North Atlantic region. Prior to focusing on the food industry, Carol worked at several tech companies, including HubSpot, and served as a consumer researcher at AMP Agency. A graduate of Brandeis University in Journalism, Cultural Anthropology and Theater Arts, Carol is passionate about the food, agriculture and beverage industries.

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Posts by Carol Ortenberg

BFG Closes Fund II to Back Emerging CPG Brands

Having already backed brands making everything from pancakes to popcorn, Boulder Food Group (BFG) is ready to deepen its roots investing in the next generation of emerging consumer brands. The investment group announced today the close of its second fund, at roughly $100 million.

Sonoma Brands Sees Management Additions

Over the past two months, investment group and incubator Sonoma Brands has seen changes to its operating team including the addition of two managing directors. Founder Jon Sebastiani told NOSH the additions are reflective of how the firm has evolved since its inception.

Incubator Ends Plan for Former Pilotworks Space

The former members of shared kitchen space Pilotworks were dealt another blow this week as Nursery, the incubator set to reopen in the space, ultimately decided to not move forward with its plans.

Boston Innovation Lab to Convert Pilotworks to Incubator Model

Adam Melonas, CEO of innovation lab Chew, announced his intention this week to take over the kitchen space and offices of Pilotworks’ former Brooklyn location. The new venture, known as Nursery, will serve as an incubator for emerging brands.

Copper Cow Closes Multi-Million Dollar Round To Expand Sales Channels

Vietnamese-inspired coffee brand Copper Cow Coffee today announced the close of a $2 million round of funding today. The round was led by Silverton Partners, which contributed half of the capital, with CRCM Ventures, Montage Ventures and Social Starts also taking part.

VMG Looks to China with Hillhouse Capital Partnership

Investment fund VMG and Asian venture firm Hillhouse Capital announced today that the two firms will each allocate $100 million of capital to co-invest in consumer brands that hope to expand their global outreach -- particularly in China.

As Pilotworks Shuts Down, New Brands Face Uncertain Future

“Distributed kitchen” startup brand incubator Pilotworks abruptly ceased operations nationwide this weekend, leaving hundreds of food and beverage businesses without production and storage facilities or distribution to retail outlets.

Post WFM, Truesdell Joins Almanac & Ramps Up Canopy Copacker

At Almanac Insights, former Whole Foods Market global director of brands Elly Truesdale will help the firm evaluate possible investments and advise portfolio brands, which includes beverage makers Spindrift and New Barn.

Expo East 2018 Video: Editors’ Recap

In this video, NOSH editor Carol Ortenberg and BevNET assistant editor Martin Caballero explore some of the major themes and trends from Natural Products Expo East 2018 across food and beverage, including the rise of sparkling teas, the plant-based category’s maturation, and some of the most innovative products from this year’s show.

Fueling the Fire: CAVU Invests $8M in Kettle and Fire

Can bone broth be the next kombucha? Investment group CAVU Venture Partners thinks so. The fund announced today an $8 million series A investment in upstart bone broth brand, Kettle and Fire