Carol Ortenberg

Carol Ortenberg

Editor, NOSH

Carol is the Editor of NOSH, BevNet’s media property focusing on Natural, Healthy, Sustainable and Organic food products. Carol previously worked and consulted for several consumer goods companies, many within the food space. She also was on the marketing team for Whole Foods Market in the North Atlantic region. Prior to focusing on the food industry, Carol worked at several tech companies, including HubSpot, and served as a consumer researcher at AMP Agency. A graduate of Brandeis University in Journalism, Cultural Anthropology and Theater Arts, Carol is passionate about the food, agriculture and beverage industries.

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Posts by Carol Ortenberg

M13 Closes “Founder-Focused” Second Fund

After investing close to $100 million over the past few years, the Reum brothers aren’t going to have to look for partners on an investment-by-investment bases anymore. Their investment firm, M13, has raised $175 million for a second fund, this time with capital committed from a pool of limited partners.

Ocean Spray Revamps R&D, Will Enter New Categories

Last week, the company announced a new model for innovation, known as the Lighthouse Incubator, which will focus on rapid innovation and bring the company into new categories beyond beverage.

Harbinger Ventures Closes Second Fund

Over the past three years the firm, which invests in early-stage companies that are led by female or “mixed-gender” founder teams, has seen interest in its investment thesis grow exponentially. Perhaps the best indication of the changing sentiment: this week the firm announced the close of its second fund, worth $21.7 million -- roughly 12 times larger than its first fund.

Misfit Pivots from Juices to Meat To Save the Planet

To offer consumers a means to consume more vegetables, while also positively impacting climate change, Misfit Foods has pivoted away from its signature juice line — and the use of imperfect produce — and into the meat counter with the launch of a new line of veggie and meat sausages.

To Target New Shoppers, Vital Proteins Expands Portfolio

Collagen-focused company Vital Proteins announced today the launch of a line of bars, sports drinks and a liquid creamers, moves CEO and founder Kurt Seidensticker told NOSH are designed to help the brand target a wider array of shoppers and expand beyond its core wellness enthusiast.

Natural Food and Beverage Brands Rank on Inc. 5000

Earlier this week, Inc. released the 2019 edition of the Inc. 5000 list — a ranking of the fastest-growing privately held companies in the U.S. Alongside marketing firms, healthcare management, financial services and other service providers, this year’s list featured dozens of natural food and beverage companies, showing the industry’s increasing impact on the American economy.

PowerPlant Ventures Closes Fund II

Plant-based venture firm PowerPlant Ventures announced yesterday the close of its second fund. At over three times the size of its predecessor, Fund II, which closed at $165 million, will allow the company to further refine its deal structure, according to co-founder and partner Mark Rampolla.

Urban Remedy Enters the East Coast Via WFM Partnership

In 2018 Paul Coletta, the CEO of ultra-fresh food and beverage producer Urban Remedy, told NOSH that he would take the company into new markets beyond California -- despite the risks and difficulty in doing so. Now, nearly a year to the day, it appears Coletta is following through on that promise.

Oatly GM: ‘We Don’t Want to Wait Too Long to Start Expanding’

Oatly is ready to offer shoppers more than just milk, general manager Mike Messersmith told NOSH. Over the next two months the oat milk company will launch a line of ice cream into several national retailers. In 2020 the company will also bring online its largest facility to-date and double its current manufacturing capacity.

General Mills & GoodBelly Partner to Launch Cereal and Yogurt

While Activia may not be a brand that resonates with younger shoppers, General Mills believes its message of digestive health does. That’s why the corporation is deepening its strategic partnership with natural brand GoodBelly Probiotics by launching a line of lactose-free yogurts and cereal this week.

Farmhouse Culture Refocuses, Rebrands and Restructures

Farmhouse Culture has gone back to basics in order to grow. Over the past eight months new CEO Scott Lerner has revamped the fermented food business — including a new look, new headquarters, and a shift away from in-house production — in an attempt to move beyond its natural channel roots.

BFG Closes Fund II to Back Emerging CPG Brands

Having already backed brands making everything from pancakes to popcorn, Boulder Food Group (BFG) is ready to deepen its roots investing in the next generation of emerging consumer brands. The investment group announced today the close of its second fund, at roughly $100 million.