Carol Ortenberg

Carol Ortenberg

Editor, NOSH

Carol is the Editor of NOSH, BevNet’s media property focusing on Natural, Healthy, Sustainable and Organic food products. Carol previously worked and consulted for several consumer goods companies, many within the food space. She also was on the marketing team for Whole Foods Market in the North Atlantic region. Prior to focusing on the food industry, Carol worked at several tech companies, including HubSpot, and served as a consumer researcher at AMP Agency. A graduate of Brandeis University in Journalism, Cultural Anthropology and Theater Arts, Carol is passionate about the food, agriculture and beverage industries.

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Posts by Carol Ortenberg

New Fund Coefficient Capital to Back Omnichannel Businesses

It’s not just what you sell that makes or breaks a brand, but where you sell it. That’s the thesis behind venture firm Coefficient Capital, which last week announced it had raised $170 million for its first fund.

Bend, Don’t Break: Small Brands Plans Change with Coronavirus

While many established companies are bearing up under the storm thus far, small entrepreneurial brands, from early stage startups to regional players, who often have less distribution to start, are feeling the pain from retail disruptions. However, amidst lost supermarket sales or cancelled expansion plans, online is providing a possible bright spot for these brands.

Distributors, Retailers Seek to Add Labor, While Foodservice Declines

Even as the coronavirus has ground most of the U.S. economy to a near stop, food and beverage suppliers and retailers — deemed an essential business by state and federal governments — are running at full speed, and looking to expand.

Coronavirus: Questions, Concerns About Federal Family Leave Act

The Families First Coronavirus Response Act (FFCRA) was designed to provide an option for employees to take paid leave due coronavirus-related illness, quarantine or loss of childcare. But some food and beverage company CEOs are also concerned about keeping their manufacturing facilities staffed, due to their operating at a size at which having a few employees out on leave could hamper production.

Expo West Cancelled, New Hope to Focus on Fall Show

In an email to attendees late this afternoon, Natural Products Expo West producer New Hope announced it would cancel the natural products trade show in favor of focusing on its next large show, Expo East.

New Hope, Informa & SFA Update Attendees

Yesterday, Expo West producer New Hope and Fancy Foods Show producer The Specialty Food Association (SFA) updated their respective attendees with show updates. Meanwhile, Supply Side East was postponed until the Summer.

Brands Grapple With Coronavirus Conundrum at Expo West

Over the weekend, food and beverage companies are facing the potential of a Coronavirus-reduced Natural Products Expo West show were regretting sunk costs as they wondered whether they could do enough business with the show’s drastically-reduced retailer contingent to justify the money they had already laid out.

Expo West Approaching, Brands Weigh Coronavirus Fears

As food companies gear up for next week’s Natural Products Expo West conference, some of their conversation has moved from how many samples to bring to potential health and safety risks from the fast moving virus, COVID-19, also known as the Coronavirus.

Beyond RX, Rahal Talks Investing & Next Steps

What happens after you achieve the goal you’ve spent years chasing? In 2017 Peter Rahal sold his protein bar brand RXBAR. In 2019 he stepped down as CEO to be an advisor to the company and focus on his own projects. Now he’s busy investing in brands under his firm Litani and figuring out what his next play should be.

Butterfly Picks Up Orgain to Compliment Bolthouse

Los Angeles-based private equity firm Butterfly last week announced its acquisition of a majority stake in “clean” protein brand Orgain. The deal is Butterfly’s fifth investment and second in beverage, following the purchase of fresh juice focused Bolthouse Farms earlier this year.

M13 Closes “Founder-Focused” Second Fund

After investing close to $100 million over the past few years, the Reum brothers aren’t going to have to look for partners on an investment-by-investment bases anymore. Their investment firm, M13, has raised $175 million for a second fund, this time with capital committed from a pool of limited partners.