Punch Club Launches Nationwide in the U.S. Through Total Wine & More

Punch Club Launches Nationwide in the U.S. Through Total Wine & More

Punch Club, an award-winning European RTD cocktail brand, has secured a strategic launch with Total Wine & More, the United States’ largest independent wine and spirits retailer.

The rollout introduces Punch Club RTD cocktails across all 31 U.S. states where Total Wine & More operates, marking a significant step in the company’s international expansion and entry into one of the world’s most competitive beverage alcohol markets.

Total Wine & More is featuring Punch Club as one of its key strategic launches of the year, supporting distribution across all stores and digital channels to make the brand accessible to millions of consumers.

Premium, spirits-based RTDs continue to drive category growth

According to NielsenIQ, the RTD category has grown into a nearly $14 billion market in the U.S. alone, now accounting for approximately 12% of total beverage alcohol sales.

“The cocktail category remains one of the fastest-growing segments in the industry,” said Michel Lowry, Vice President of Spirits at Total Wine & More. Punch Club stood out for its taste profiles, distinctive design, and a portfolio that addresses multiple consumption occasions. “It’s a brand that combines premium quality with real consumer relevance.”

While overall category growth has begun to stabilize, premium, spirits-based RTDs continue to outperform, driven by double-digit growth and increasing retailer focus on differentiated brands.

A Strategic Milestone for Punch Club

Founded in Europe, Punch Club produces RTD cocktails made with real spirits and natural ingredients, positioned within the premium yet accessible segment of the category. Punch Club’s cocktails, non-alcoholic mocktails, and functional zero-sugar drinks are currently sold in 25 markets across Europe and beyond.

All Punch Club recipes are created and produced in-house by the company’s own team, giving the brand direct control over every stage of development—from formulation to final product.

“Securing nationwide distribution with Total Wine & More is a major milestone for us,” said Kristjan-Walter Kask, CEO of Punch Club.

“The U.S. is one of the most competitive beverage markets globally, and this launch demonstrates that our products and brand can compete at the highest level. We are launching with a strong portfolio and have already agreed to expand the assortment further later this year.”

Portfolio Built for Modern Consumption Needs

Punch Club’s U.S. rollout includes multiple formats designed for different consumption occasions:

• 250ml ready-to-drink single-serve cocktails
• 500ml ready-to-serve bottled cocktails
• 3L bag-in-box cocktails for events and at-home hosting

These formats reflect growing consumer demand for convenience, versatility, and occasion-based drinking within the RTD category. Punch Club also offers key keg solutions for events and hospitality, enabling operators to improve service speed and maintain consistent quality in high-volume settings.

About Punch Club

Punch Club is a beverage company specializing in premium ready-to-drink and ready-to-serve cocktails.

The company produces a range of alcoholic and non-alcoholic (incl. sugar-free) products using natural ingredients and high-quality spirits.

Operating in more than 25 markets, Punch Club is known for its design-led approach, product innovation, and award-winning portfolio. With a versatile format selection—including bottles, cans, kegs, and bag-in-boxes—the brand has become a sought-after partner for retail, HoReCa, and major events across Europe.

For additional information:

Liina Ilves

CMO @Punch Club

+372 53 364 885