Ferron Salniker

Ferron Salniker

Spirits Editor

Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.

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Posts by Ferron Salniker

Hiyo Leans Into Refinement, Not Expansion, After Breakout Growth Year

Hiyo Social Tonics is coming off a major growth year that welcomed investment from Constellation Brands and Live Nation, signs of confidence behind its relaxing “social tonics” positioning. Now, the brand is working to win over everyone else.

BeatBox Parent Company to Lay Off 158 Employees

The Austin-based parent company of BeatBox Beverages plans to lay off 158 employees following Anheuser-Busch InBev’s (A-B) majority share acquisition of the party punch maker.

Spirits and RTDs Lead Early-Year Rebound as Volumes Tick Up

After a sluggish Christmas season, bev-alc showed some signs of stabilization in early January, with spirits and ready-to-drink (RTD) cocktails driving modest momentum, according to analysis of NIQ data from Goldman Sachs Equity Research.

With Big Sipz and Private Label, Patco Brands Readies for the Next Phase of RTD Competition

Patco Brands launched in 2012 with a margarita business and a family-run operation. More than a decade later, the company has quietly evolved into one of the largest producers in the agave wine and ready-to-drink (RTD) space, operating at a scale that rivals far larger beverage groups while maintaining the agility of an independent.

RNDC’s Supplier Exodus Continues as Proximo Spirits Departs

After last year's exodus of suppliers from Republic National Distributing Company (RNDC)  – resulting in the closure of its California operations – Jose Cuervo’s parent company is making its national exit, marking another major loss for the distributor.

Suntory Names New Global Head of RTDs

Suntory Global Spirits has appointed longtime beverage executive Davin Nugent as president of global ready-to-drink (RTD), signaling a sharpened focus on that industry bright spot.