Ferron Salniker

Ferron Salniker

Spirits Editor

Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.

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Posts by Ferron Salniker

Brown-Forman Scraps DEI Programs

Facing pressure from conservative activists online, Brown-Forman has dropped its diversity, equity and inclusion (DEI) policies, following a broader trend of major multinational companies cutting programs created to address systemic inequality in the corporate world.

BevAlc: Total Sales Show Slight Improvement

The latest data set from NIQ showed a modest improvement in sales growth for total BevAlc in the two-week period before August 10, according to analysis from Goldman Sachs Equity Research.

Beyonce Partners With Moët Hennessy on American Whiskey

Queen B has stepped onto the spirits stage. Beyoncé Knowles-Carter has joined forces with Moët Hennessy, the wine and spirits subsidiary of luxury group LVMH, to launch a new whiskey venture, announced today.

CGA: American Whiskey Gains Ground On-Premise

American whiskey is gaining steam as its mother category retains a leading position on-premise in the last 12 months, according to NIQ-owned on-premise data firm CGA.

A Drink With…Eric LeGrand Bourbon

Eric LeGrand’s life was changed in 2010, when he became paralyzed while playing football as a defensive tackle for Rutgers University. The end of his athletic career marked the start of his entrepreneurial path, leading to his latest venture launched last year: Eric LeGrand Bourbon.

Aether Group Targets Corte Vetusto for Turnaround Potential in U.S. Market

Sometimes it’s a brand’s challenges that make it an attractive acquisition target. Last week, the Aether Group, a recently launched incubator and brand house from a former Coca-Cola executive made its first acquisition: Corte Vetusto, a mezcal brand with a U.K. footprint whose U.S. distribution stalled due to the pandemic.