As Editor-in-Chief of BevNET, Jeff Klineman oversees the organization's reporting across all of its web sites, as well as BevNET Magazine. Jeff also plans, curates, and hosts the BevNET Live and NOSH Live conferences. Jeff previously worked as a newspaper reporter for the Lawrence Eagle-Tribune, the Boston TAB and the Metrowest Daily News, and has freelanced for publications like Slate, Boston Magazine, Self, George, Commonwealth, and the Chronicle of Philanthropy. He is a graduate of Yale University and Columbia University’s Graduate School of Journalism. A frequently-cited expert on the beverage industry, Jeff has also twice been named in Forbes as one of the 25 Most Influential when it comes to Consumer and Retail Companies.
Gerry David, brought on by lead investor Carl DeSantis in September, 2011 to replace founder Steve Haley, has been quietly rebuilding Celsius, a brand of “calorie burning soda” that has gone through fits and starts, both in terms of sales and strategy, since its introduction in 2005.
Suleyman Moratoglu, who is the VP of Marketing and Product Management for Tetra Pak Inc. in the U.S. and Canada, will wrap up the day with a forward-looking exposition of iterative strategy for beverage companies that will be designed to help entrepreneurs see their entire product development and marketing ecosystem as a vehicle for improving their business.
Long a supplier of chai and lemonade concentrates to the natural products giant, as well as independent coffee shops and natural food stores, Colorado-based Third Street Chai has developed a new 1 Liter tea line for national launch in Whole Foods and has changed its name to Third Street Inc. as well.
Taking an expanding subcategory into a new package, Zola Fruits of the World has launched a 17.5 oz. can of Coconut Water with Espresso. The product started shipping to supermarkets earlier this month. It pairs Thai coconut water with espresso coffee to provide 125 mg of caffeine. The coffee is being added at the company's Thailand canning facility, according to Zola CEO Chris Cuvelier.
Arnold Ventura, the Stanford Business School-trained MBA who started the Coba line of Mexican themed drinks, has left the business to join PepsiCo's Naked Emerging Brands group as a natural product channel strategist.
Securities and Exchange Commission documents show that on July 5, PDK Energy bought the assets of Mix1 for $120,000 and 2.5 million shares of stock. PDK is a Mississippi-based public company formed for the purpose of "developing, marketing and distributing unique beverage brands for the youth and energy drink markets," according to financial statements.
In our most recent issue of BevNET Magazine, we’re pleased to be able to include an excerpt from Mission in a Bottle, a new book by the co-founders of Honest…
Earnings per share missed expectations, sales were pumped via promotion, and a series of expenses resulting from changes to distribution, lobbying and other legal costs resulting in a brief after-hours roller coaster ride for Monster Beverage Corp stock, but buyers took advantage of the dip to send the price right back up this morning.
Hargis said he and his investors have sold Fruit 66 to Tempe, Ariz.-based Sun Orchard, a juice maker with deep roots in supplying food service operations like hotels and schools with private-label juices, juice drinks and mixers.
Post Holdings Inc., the cereal maker behind Fruity Pebbles, Grape Nuts, and Honey Bunches of Oats, among others, paid $180 million for Premier Nutrition Corp., the company that makes functional beverages Joint Juice and Premier Protein shakes, among other products.
In a Senate committee hearing that could have far-reaching implications for the energy drink business, a group of focused Senators tore into the current and past marketing strategies of energy drink companies, claiming they have targeted vulnerable children as potential consumers.
The first set of witnesses to be called for questioning by the U.S. Senate Committee on Commerce, Science, and Transportation during tomorrow's hearing on energy drink marketing includes representatives from the three biggest energy drink companies in the U.S., including Rodney Sacks, the chairman and CEO of Monster Beverage Corp.
The debate over energy drink safety is moving to the U.S. Senate tomorrow with the start of hearing in the Committee on Commerce, Science, and Transportation examining the way energy drink companies market their products.
After years of massive growth and reportedly reaching the $1 billion benchmark at the end of 2011, Rockstar Energy appears to be falling off the pace with industry leaders Monster and Red Bull, according to analysis of June convenience store numbers provided by Wall Street investment firms. Rockstar attributed much of that separation to increased promotional activity on the part of Red Bull and Monster.
