Taking an expanding subcategory into a new package, Zola Fruits of the World has launched a 17.5 oz. can of Coconut Water with Espresso.
The product started shipping to supermarkets earlier this month. It pairs Thai coconut water with espresso coffee to provide 125 mg of caffeine. The coffee is being added at the company’s Thailand canning facility, according to Zola CEO Chris Cuvelier.
“There’s a lot of coffee drinks out there, but we wanted to do it the Zola way,” Cuvelier told BevNET.
Strategically, the addition of caffeine gives Zola a more functional SKU on the shelf alongside its last release, Coconut Water with Pulp.
The product’s initial launch includes Cost Plus, Raley’s, Lucky Sav-Mart, Safeway and other retailers, according to Cuvelier, hwo added “It’s moving fast.”
As for the company’s acai line, Cuvelier said the brand has recently moved into Winn Dixie.
“We’re seeing new growth,” Cuvelier said. “But the more you add on new products, the more complexity you have.”