Jeffrey Klineman

Jeffrey Klineman

Editor-in-Chief

As Editor-in-Chief of BevNET, Jeff Klineman oversees the organization's reporting across all of its web sites, as well as BevNET Magazine. Jeff also plans, curates, and hosts the BevNET Live and NOSH Live conferences. Jeff previously worked as a newspaper reporter for the Lawrence Eagle-Tribune, the Boston TAB and the Metrowest Daily News, and has freelanced for publications like Slate, Boston Magazine, Self, George, Commonwealth, and the Chronicle of Philanthropy. He is a graduate of Yale University and Columbia University’s Graduate School of Journalism. A frequently-cited expert on the beverage industry, Jeff has also twice been named in Forbes as one of the 25 Most Influential when it comes to Consumer and Retail Companies.

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Posts by Jeffrey Klineman

Energy Category Growth Slowing

Months of regulatory pounding have begun to take their toll on the energy drink category, as sales growth has begun to slow, although the category does remain one of the most vital in beverage overall.

Body Armor Gets DPSG Distribution in NJ, NorCal

Body Armor, the brand started by Fuze founder Collins and backed by heavyweight investor and Vitaminwater sales chief Mike Repole, announced yesterday that the nutrient-enhanced "superdrink" will be distributed by the DPSG network in New Jersey and Northern California.

Rockstar Hires Lobbyists — Joining Red Bull, Monster

According to Center for Public Integrity reporter Dave Levinthal, an expert on lobbying and lobbyists, the flock of nine skilled operatives from the top-tier Podesta Group represents a move that will take an “all-of-the-above” approach to trying to work the levers of power in D.C. at a time when politicians – particularly Sen. Richard Durbin (D-Ill.) and Sen. Richard Blumenthal (D-Conn.) have been holding regulatory agencies’ feet to the fire when it comes to investigating their concerns about the beverages.

Kroger “Leaning In” on Natural, Organic Beverages

The country's largest supermarket company has formed a strong internal strategy under VP of Natural Foods Mary Ellen Adcock to try to remake itself in the minds of natural and organic consumers as a place where they can go to discover new, on-trend drinks and other products, partnering with L.A. Libations on the beverage end.

Monster Moves in San Diego

John Lenore & Co. – which has distributed Monster for the brand’s entire existence – will no longer carry it as of April 1. The energy drink volume sales leader is moving to a pair of wholesalers affiliated with Anheuser-Busch, including an AB-owned affiliate in the south half of the city and Markstein Beverage Co. in the north.

Debbie Wildrick Announces New Consulting Practice

Officially, Debbie Wildrick, is announcing the start of my consulting practice, http://www.GrowingInnovativeBrands.com.  Our mission is helping new and emerging brands maximize their potential.  Our services and capabilities are based on…

White Rock Buys Fizzy Lizzy

After 13 years, Fizzy Lizzy founder Liz Morrill and her husband and partner, Aaron, have finally taken an exit, selling the company to venerable New York soda company White Rock Beverage.

BevNET TV: Emerging Trends, New Products at 2013 Expo West

Whether a first-time attendee or grizzled veteran of Natural Products Expo West, there was a singular feeling felt throughout: the 2013 show was simply mind-boggling in size and scale. Within the cavernous halls of the Anaheim Convention Center, a keen sense of excitement and opportunity filled the air as beverage companies, retailers, distributors and investors looked to take advantage of the rising tide of consumer demand for natural products.

Neuro President Nadel: Layoffs Occurred, Brand is Growing

Layoffs at Neuro have taken place recently, but they are part of a realignment strategy that has been forced by the company’s growth, the company’s president told BevNET today. “It feels crummy,” Paul Nadel said. “But from a company standpoint it was the only thing to do.”

Expo West: More Natural Brands Aiming for Mainstream Grocery Launches

One might imagine that there would be a focus on natural and specialty retailers among the brands working the aisles of a natural products exposition, but at Natural Products Expo West, which wrapped up on Sunday, a growing number of beverage companies have started bypassing those channels – and Whole Foods itself – altogether in an attempt to capitalize on the very same health and wellness movement that the grocer helped to launch to prominence.