BCAA Bet: Optimum Nutrition Rebrands AMIN.O. Energy Drink
Optimum Nutrition has revamped the packaging of its RTD energy drink Amin.O Energy as the company invests in bringing the product to wider distribution.
Lukas Southard
Senior Reporter, BevNET & NOSH
Lukas Southard is a Reporter covering the food and beverage industries across BevNET and NOSH.
Posts by Lukas Southard
New Money: Alethia’s First Fund Targets Bev-Alc
Alethia Venture Partners is targeting bev-alc brands and companies that complement its beverage investments in its initial $50 million fund.
“We Learned From Our Failures”; Inside 5-Hour Energy’s Growing Pains
Living Essentials has struggled to find its footing in the energy drink category after launching its full-sized, 16 oz. format in late 2021. Armed with more flavors and a distribution strategy focused on grocery, 5-Hour is starting to make gains.
Missed Shots: How 5-Hour Is Responding to Slumping Sales
After 20 years controlling the energy shot category, 5-Hour has seen sales slip in recent years as consumers have adapted new shopping behaviors while also favoring the innovation coming from energy drinks.
REBBL Rebrand Targets Mainstream; “It’s a Different Consumer”
REBBL has rebranded its packaging and launched a new website in an effort to simplify its consumer messaging to a broader, mainstream audience.
Health-Ade Takes To The Airwaves With iHeartMedia
Audio media giant iHeartMedia has invested an undisclosed amount in kombucha company Health-Ade in a deal that will leverage the media company's reach with consumers and bring the gut health beverage brand to new audiences.
“Not Anywhere Close To A Ceiling”: Six Questions with The Zero Proof’s Sean Goldsmith
Adult, non-alcoholic beverage retailer The Zero Proof was one of the early adopters of offering the sober curious community ecommerce options for non-alc beverages. Co-founder Sean Goldsmith talked to BevNET about the company’s expansion into wholesale and what he sees in the future for the non-alc set.
Tech Startup Nets VC Funding To Build Dealcoholization Innovation
The sober curious movement has graduated from buzzy trend to industry mover with brands like Captain Morgan going zero-proof and investment flooding into new non-alcoholic brands. Now, technology companies are…
Paper For Plastic: PepsiCo Drops Plastic Ring Packaging
PepsiCo is moving on from plastic rings to recyclable paperboard for its 6-pack packages as it innovates its supply chain under its pep+ sustainability initiative.
Jove Launches New Formats, Brand Partnerships To Build Distribution
Functional alkaline water brand Jovē has been building retail partnerships in the Southeast and Mid-Atlantic and is preparing for a national push on the back of new format innovation, a hybrid distribution model and brand sponsorships.
After “Forbidden,” Will More Female Bourbon Distillers Follow Marianne Eaves?
Master Distiller Marianne Eaves has carved out a career in the often male-dominated whiskey industry as not only a commodity for blending innovative spirits but as a tastemaker for craft distillers.
Cycling Frog Leads Legal Fight Against “Draconian” NY State Hemp Regulations
Cycling Frog with help from the Hemp Beverage Alliance are fighting emergency regulations by New York State’s Office of Cannabis Management prohibiting the sale of hemp-derived THC products.
Zevia: Margins Rise As Supply Chain Issues Disrupt Inventory
Better-for-you beverage brand Zevia was already seeing an impact from its brand refresh despite a Q2 with slumping sales primarily due to supply chain disruptions.
GT Kombucha Ordered To Pay $450K In Wage Theft, Worker Abuse Case
A Los Angeles County Superior court has ruled in favor of former employees of GT's kombucha company ordering it to pay over $450,000 in restitution over labor violations like wage theft, worker abuse and retaliation.