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Lukas Southard is a Reporter covering the food and beverage industries across BevNET and NOSH.
Yerbaé has partnered with Penn State University’s NIL collective, Happy Valley United, in a unique marketing arrangement that includes the release of an exclusive Blue Razz flavor and new distribution partners in Pennsylvania.
In a significant win for the burgeoning hemp THC-infused product industry, the New York Supreme Court ordered yesterday a preliminary injunction against the emergency measures that abruptly halted the sale of THC-infused products in August.
Black Rifle Coffee Company reported revenue of $100.5 million during Q3, a 33% improvement year-over-year, as it prioritizes its wholesale and RTD sales.
Sports and energy drink maker NOOMA has refreshed its packaging for the first time in the brand’s nearly 10 year run as it drills down on functionality and focuses brand-building in ecommerce channels.
Dirty Hands is expanding its range of client services in brokerage, merchandising and sales support with the acquisition of CPG sales consultancy firm Burgess Strategic Advisors.
Intent Brands has relaunched its functional drink line under the new name, Sly, as it positions toward providing a healthier, calming beverage option for gamers, streamers and the eSport community.
Optimum Nutrition has revamped the packaging of its RTD energy drink Amin.O Energy as the company invests in bringing the product to wider distribution.
Alethia Venture Partners is targeting bev-alc brands and companies that complement its beverage investments in its initial $50 million fund.
Living Essentials has struggled to find its footing in the energy drink category after launching its full-sized, 16 oz. format in late 2021. Armed with more flavors and a distribution strategy focused on grocery, 5-Hour is starting to make gains.
After 20 years controlling the energy shot category, 5-Hour has seen sales slip in recent years as consumers have adapted new shopping behaviors while also favoring the innovation coming from energy drinks.
REBBL has rebranded its packaging and launched a new website in an effort to simplify its consumer messaging to a broader, mainstream audience.
Audio media giant iHeartMedia has invested an undisclosed amount in kombucha company Health-Ade in a deal that will leverage the media company's reach with consumers and bring the gut health beverage brand to new audiences.
Adult, non-alcoholic beverage retailer The Zero Proof was one of the early adopters of offering the sober curious community ecommerce options for non-alc beverages. Co-founder Sean Goldsmith talked to BevNET about the company’s expansion into wholesale and what he sees in the future for the non-alc set.
The sober curious movement has graduated from buzzy trend to industry mover with brands like Captain Morgan going zero-proof and investment flooding into new non-alcoholic brands. Now, technology companies are…