Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Vita Coco: Pricing, Volume Gains Drive +23% Net Sales Gain

We may be heading into the winter season, but it's sunny skies above Vita Coco as the coconut water maker continued to grow in Q3, fueled by a fortuitous combination of pricing and volume increases alongside reduced transportation and supply chain costs.

Keurig Dr Pepper, Electrolit Agree On Long-Term Sales & Distribution Pact

Keurig Dr Pepper (KDP) this morning announced a long-term partnership with Mexican beverage company Grupo PiSA to distribute fast-rising sports drink Electrolit across the U.S., filling a major hole the KDP's portfolio that's been missing since watching BodyArmor flee into the arms of Coca-Cola back in 2019.

Coca-Cola, Pernod Ricard Team For Absolut-Sprite RTD Cocktail

The Coca-Cola Company is taking another step into the beverage alcohol market, announcing today the launch of a global partnership with spirits conglomerate Pernod Ricard to introduce Absolut Vodka & Sprite as a ready-to-drink pre-mixed cocktail in 2024.

NACS: KDP Ignites C4, Revamps Bai

Over the past half-decade since its merger, Keurig Dr Pepper (KDP) has steadily assembled, either through acquisition or affiliation, a diverse portfolio of brands across categories. But as seen at NACS, strong performance from its core CSDs is helping provide cover as other portfolio brands seek a jumpstart.

NACS: Coca-Cola CSDs Gets Sleek & Spiced

Along with a more muscular coffee program, Coca-Cola's presence at NACS mainly showcased product and packaging innovations within its "loved" legacy brands.

NACS: Pepsi Revs Up Energy, Revamps Cold Brew

Pepsi is sprucing up its diverse mega-brand portfolio with new products, packaging and positioning, all of which were on display at the NACS trade show this week.

NACS: Celsius Steps (Back) Up to 16 oz. Format

Celsius' rise to the third-largest energy player has come as the brand has cultivated a more approachable, female-friendly positioning in which its 12 oz. can format played a key role in bringing new consumers into the category.

Beekeeper Coffee Co-Founders Talk NBA Inspiration, Market Moves

Pressurized margins. Competition from all sides. A scary high failure rate. Breaking into RTD coffee is not for the faint of heart. But with the backing of a seasoned team of brand builders and well-connected operators, Beekeeper thinks it has a shot.

Robusta Move: Sang Debuts New Ad Campaign

Sang is ready to bring "Robussin’" to the masses via its new advertising campaign. The ready-to-drink Vietnamese coffee brand is debuting a new video spot today that shows just what happens when a Vietnamese Granny gets her hands on one of the brand's uber-potent brews.