Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

The Year In Cannabis: Hemp-THC Redraws the Map to Growth

This year marked another 365 days of high excitement and anxiety, specifically in relation to the explosion of legal hemp-derived THC, as the push-and-pull of economic opportunities and legal hurdles combined into a dizzying cocktail that left us all feeling, well, a little high.

Distribution: Proud Source Carves Path to NYC With Dora’s

Roughly a year after being acquired by SOURCE Global, aluminum packaged spring water brand Proud Source is hoping a new distribution pact with New York powerhouse Dora’s Naturals will get its increasingly national business flowing at the start of 2025.

Coke & Pepsi Embrace Prebiotic Pops; What Could Go Wrong?

The launch of another prebiotic soda isn’t such big news these days. But when Coca-Cola and Pepsi decide to weigh in – and do not (as has been much rumored) open up their checkbooks to do so – it’s kind of a big deal. We’re still awaiting further details on these, but in the meantime, we’ve got some thoughts.

Seth Rogen Brings Houseplant THC Seltzers to U.S.

Houseplant, the Los Angeles-based cannabis and lifestyle brand co-founded by actor and producer Seth Rogen, is moving into beverages with the U.S. launch of a four-SKU line of hemp-derived THC-infused flavored sparkling waters, available now in select markets and online.

Better Booch Maker Sees ‘Future’ in More Manufacturing

Under the auspices of a new business division, called FutureBev, Future Beverage Group has acquired a 100,000 square foot facility in Ventura, Calif. in which it plans to manufacture its canned products as well as co-pack for others when it goes online in January.

Electrolit Taking Production to Texas in 2026

Electrolit is laying down roots in the U.S., as the Mexican hydration company announced today plans to bring production north of the border for the first time via a $400 million manufacturing facility in Waco, Texas, set to open in early 2026.

Molson Coors Takes Majority Stake in ZOA Energy

Molson Coors has acquired a majority stake in energy drink brand ZOA in a $53 million cash transaction, expanding its growing non-alcoholic beyond beer portfolio and adding to rising M&A interest across the energy space.

Jones Soda CEO David Knight Exits

Jones Soda is searching for new leadership after president and CEO David Knight departed the company last week, the company announced Monday afternoon.

TRIP Teams with Calm on Co-Branded ‘Mindful Blend’ Drink

U.K.-based functional beverage maker TRIP is teaming up with consumer mental health company Calm on a new co-branded product intended to promote relaxation and mental well-being. The collaboration is timed to fuel an expansion of TRIP’s Mindful Blend collection in U.S. retailers.