Texas Hemp Ban Will ‘Send Shockwaves,’ Say Industry Leaders
Texas is close to enacting a total ban on THC and THCA hemp products, as a law outlawing manufacturing, sales and possession heads to Gov. Greg Abbott’s desk for final approval.
Martín Caballero
Managing Editor, BevNET
Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
Posts by Martín Caballero
Emil Capital Relaunches As ECP Growth, Closes $100M Fund IV for Growth-Stage Investments
Longtime CPG investor Emil Capital Partners is now ECP Growth, as the private equity firm used the $100 million closing of its Fund IV yesterday to reveal its new name and strategy.
Distribution: Laurel’s Takes A2 Lattes East With Wegmans
The Los Angeles-based RTD coffee maker is bringing its three-SKU line of A2 dairy milk-based lattes — including a new matcha variety — into all 150-plus Wegmans stores this month, a move that founder Isabel Washington says brings the brand deeper into a channel where it can thrive.
Tractor Lands $15M As Marketing Tour Brings Brand ‘Out in the Wild’
The organic, non-GMO beverage company is embarking on a guerilla-style nationwide marketing campaign emphasizing its connections to independent farmers and regenerative agriculture.
Daily Briefing (Insiders Only): As Feds Sit Back, States Steer Hemp Regulations
If the explosion of the cannabis drink market can be encapsulated in a single idea, it’s the story of a market – for better or worse – that’s outpaced (and outfoxed) regulators at nearly every turn. But those days could be dwindling.
Jones Soda Cuts Losses, But Sales Still Soft
Jones Soda managed to arrest net losses and start generating traction in cannabis drinks in Q1, but lower sales revenue dragged on gross profit as the craft soda company attempts its latest turnaround.
Protein Drinks Keep Punching, As Core Brands Grow and Occasions Expand
The protein-in-everything trend has flared up at times over the past decade, but current conditions -- with tailwinds from health and wellness now supercharged by the arrival of Ozempic and GLP-1 drugs -- only seem to be growing more favorable.
After ‘Biggest Mistake,’ Levia Co-Founder Hits Reset
Levia co-founder Troy Brosnan is formally returning to the THC-infused drinks category in leading a new beverage-focused division for vertically integrated supplier Monarch Emulsions. It’s an opportunity to guide an ambitious portfolio of new national brands, but also a chance to heal some old wounds.
Sales Rise Over Easter, But Will They Keep Up?
Some categories enjoyed a sales lift during the Easter holiday: in the 4-wks, CSDs (+6.5%), energy drinks (see below), and non-alc beer (+25.6%) picked up speed.
Danone Agrees Deal for Plant-Based Nutrition Brand Kate Farms
Danone has agreed to acquire a majority stake in Kate Farms, makers of a range of plant-based nutrition products for both medical and retail channels.
Monster: Low-Energy Q1 Sees Net Sales Drop, Alcohol Drag
Weak alcohol sales dragged on Monster Beverage in Q1, part of a confluence of factors that saw net sales drop 2.3% during the quarter.
Crystal Geyser Joins the Surging Flavored Sparkling Category
CG Roxane is the leveraging its flagship brand Crystal Geyser Alpine Spring Water to enter the flavored sparkling water space, which grew 9.3% year-over-year, outpacing both flavored still water and non-flavored sparkling water during that period.
Celsius: “Slow Start” in Q1 As Revenue, Sales Drop; More Pricing Still An Option
Celsius endured a rocky start to 2025, reporting declines in sales and revenue during Q1 even as its acquisition of Alani Nu pushed its category dollar share higher.
Strong Soda: Don’t Quit Launching Protein CSD This Summer
Sports nutrition brand Don’t Quit announced today the forthcoming launch of a four-SKU line of Protein Soda in July as well as the closing of a $15 million funding round led by Solyco Capital.