Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Guayakí Distro Pivot Sparks Layoffs As YMCO is Mostly Dissolved

The majority of staff at Guayakí’s self-distribution division, The Yerba Mate Co. (YMCO), have been laid off following the company’s announcement of a national distribution partnership with Anhesuer-Busch (AB) earlier this month.

Yerbaé Acquired by Safety Shot, Inc. in Move to Build Portfolio Business

Yerbaé Brands has been acquired by Florida-based functional beverage maker Safety Shot in what could be the first of multiple beverage acquisitions by the company. The two companies will also seek to create synergies in supply chain logistics, ingredient procurement, sharing warehousing and other resources.

Owen’s Enters ‘Daizy’s’ Age With THC-Infused Social Soda

Giving an overarching term like “soda” a more unique positioning has helped create successful sub-categories like “prebiotic soda” and “energy soda” -- but what’s a “social soda”? Josh Miller, founder of Owen’s Mixers, thinks he knows.

Danone Slams Lifeway, CEO Smolyansky For “Value-Destroying” Share Move

Danone is taking legal action against Lifeway Foods after its attempts to acquire the brand last year were rebuffed, with the French dairy giant’s North America division accusing Lifeway CEO and chairwoman Julie Smolyansky of running a “value-destroying gifting program.”

The Year In Cannabis: Hemp-THC Redraws the Map to Growth

This year marked another 365 days of high excitement and anxiety, specifically in relation to the explosion of legal hemp-derived THC, as the push-and-pull of economic opportunities and legal hurdles combined into a dizzying cocktail that left us all feeling, well, a little high.

Distribution: Proud Source Carves Path to NYC With Dora’s

Roughly a year after being acquired by SOURCE Global, aluminum packaged spring water brand Proud Source is hoping a new distribution pact with New York powerhouse Dora’s Naturals will get its increasingly national business flowing at the start of 2025.

Coke & Pepsi Embrace Prebiotic Pops; What Could Go Wrong?

The launch of another prebiotic soda isn’t such big news these days. But when Coca-Cola and Pepsi decide to weigh in – and do not (as has been much rumored) open up their checkbooks to do so – it’s kind of a big deal. We’re still awaiting further details on these, but in the meantime, we’ve got some thoughts.

Seth Rogen Brings Houseplant THC Seltzers to U.S.

Houseplant, the Los Angeles-based cannabis and lifestyle brand co-founded by actor and producer Seth Rogen, is moving into beverages with the U.S. launch of a four-SKU line of hemp-derived THC-infused flavored sparkling waters, available now in select markets and online.

Better Booch Maker Sees ‘Future’ in More Manufacturing

Under the auspices of a new business division, called FutureBev, Future Beverage Group has acquired a 100,000 square foot facility in Ventura, Calif. in which it plans to manufacture its canned products as well as co-pack for others when it goes online in January.