Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

SunnyD Maker Harvest Hill Acquired by Castillo Hermanos

Harvest Hill Beverage Company, best known as the maker of kids drink brands SunnyD and Juicy Juice, has agreed terms for its acquisition by Guatemalan business group Castillo Hermanos, in partnership with private investment firm Centerview Capital.

Calypso Acquires Mela Watermelon Water

King Juice, the parent company of Calypso Lemonades, is expanding its beverage portfolio with the acquisition of plant-based hydration brand Mela Water, producers of a premium watermelon water in cans.

Nutcracker: Could Costco Cut $90M From Vita Coco?

Attempting to separate fact from fiction in a short seller report is a dangerous pastime, no doubt. Last week’s NINGI Research report on Vita Coco does all but light the final match after dousing the coconut water company in flammable rhetoric, concluding after an incendiary 20 pages that “we don’t see why anyone should bet on this horse.”

Checking In: Squier’s Seeks to Marry Craft, Convenience with New RTDs

That’s still an ambition over the long term, said Squier in an interview last month, with the forthcoming launch of a new four-SKU line of hemp THC-infused seltzers reflecting how the brand is responding and adapting to practical consumer demands — while trying to adhere to its craft-forward approach.

Data: Pricing Produces Sales Pick-Up

Non-alcoholic beverage sales were up 4.8% in the four-week period ended March 8, during which volume grew 2% and pricing gained 2.8%, according to an analysis of NielsenIQ data by Goldman Sachs.

Poppi Reaches $8.9M Settlement Over Gut Health Claims

As Pepsi closes the deal on its $1.65 billion acquisition of Poppi (VNGR Beverages), the prebiotic soda maker may be nearing another deal, this one with a class action group of consumers alleging they were misled by the drink’s gut-health claims.

Bloom Expands in RTD with Prebiotic Soda Launch This Fall

Bloom Nutrition – and by extension, Keurig Dr Pepper (KDP) – is entering the red-hot “modern soda” category with Bloom Pop, a shelf-stable prebiotic soda set to launch at Walmart on Labor Day.

Snoop Dogg, Harmony Craft Bevs Partner on Functional Drink Co

The legendary rapper and entrepreneur announced a strategic investment and partnership with Craft Harmony Beverages today that brings along both his existing range of THC-infused beverages and his considerable cultural cache.

Slate Says Co-Packer Stole Secrets to Launch Rival Brand Nurri

The Boston-based high-protein chocolate milk and iced coffee startup is suing its co-packer, Horseshoe Beverage Co., for allegedly stealing Slate’s trade secrets to develop their own rival product for launch partner Costco.

Pressed Juicery Pushes into Wholesale: ‘We’re a CPG Brand”

How does a boutique wellness bar — sporting no less than 32 juice SKUs and 12 shots, not to mention a host of other offerings — stake a claim to retail store shelves? That’s the question driving Pressed CEO Justin Nedelman.

Aura Bora Acquired by Next In Natural

Sparkling water brand Aura Bora, known for its creative can designs and botanical infused flavors, has been acquired by New York-based investor and brand collective Next In Natural.