Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Monster Reaches Agreement To Acquire Bang

Monster Beverage Corp. has been revealed as the winning bidder for Vital Pharmaceuticals, maker of Bang Energy, per court documents filed Wednesday in the U.S. District Bankruptcy Court in Florida. However, a pending U.S. Federal Trade Commission (FTC) investigation could derail the deal.

Seoul Juice Teams With U.S. Soccer Star; Launching Costco NW

Asian pear juice startup Seoul Juice has scored a new equity partner — U.S. men’s soccer player and MLS star Jordan Morris — ahead of its forthcoming launch at Costco stores in the Pacific Northwest next month.

BioSteel Broken? New Leaders, Tactics On the Way After Painful Q4

The Canadian sports drink and supplement brand has cut ties with some of its leadership after an internal review revealed “material misstatements” in its financial reporting, as troubled parent company Canopy Growth takes another hit.

Goldman: Believe in “Upbeat” Monster

Monster’s “upbeat and constructive” tone during its annual shareholder meeting yesterday has boosted confidence among Goldman Sachs analysts, per a report issued late last night.

Country Star Morgan Wallen Gets ‘Ryl’ With New Sweet Tea

If you’re going to get Southerners to stop putting sugar in their sweet tea, you better be prepared with a darn good reason.Ryl Tea believes it has two: a winning, authentic taste and the star power of country artist and investor Morgan Wallen, who’s name is proudly given a “crafted by” credit on cans of the brand’s new zero-sugar Sweet Tea, launched on Thursday exclusively on drinkryl.com and Gopuff.

Bang: Deadline Extended for Bids, Potential Auction

A court in Florida has extended the deadline for bids on the sale of Bang Energy-maker Vital Pharmaceuticals. According to a filing with court this afternoon, the new deadline for bids is May 22 at 12 p.m., to be followed, if necessary, by an auction hearing on May 25, 2023 at 5:00 p.m.

Chamberlain Coffee Enters RTDs With Walmart Exclusive Launch

Chamberlain Coffee made its much anticipated ready-to-drink debut last week, partnering exclusively with Walmart to release its four-SKU line of canned plant-based lattes and further extend the influencer-driven coffee brand’s reach.