Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
The more the company grows (+$404 million over 52-weeks ended Sept. 9, per Nielsen), the more confidence GHOST seems to take in extending its lifestyle-fitness positioning into new categories and product types.
The Coca-Cola Company is taking another step into the beverage alcohol market, announcing today the launch of a global partnership with spirits conglomerate Pernod Ricard to introduce Absolut Vodka & Sprite as a ready-to-drink pre-mixed cocktail in 2024.
Over the past half-decade since its merger, Keurig Dr Pepper (KDP) has steadily assembled, either through acquisition or affiliation, a diverse portfolio of brands across categories. But as seen at NACS, strong performance from its core CSDs is helping provide cover as other portfolio brands seek a jumpstart.
Along with a more muscular coffee program, Coca-Cola's presence at NACS mainly showcased product and packaging innovations within its "loved" legacy brands.
Pepsi is sprucing up its diverse mega-brand portfolio with new products, packaging and positioning, all of which were on display at the NACS trade show this week.
Celsius' rise to the third-largest energy player has come as the brand has cultivated a more approachable, female-friendly positioning in which its 12 oz. can format played a key role in bringing new consumers into the category.
Pressurized margins. Competition from all sides. A scary high failure rate. Breaking into RTD coffee is not for the faint of heart. But with the backing of a seasoned team of brand builders and well-connected operators, Beekeeper thinks it has a shot.
Does ready-to-drink coffee need a "new voice" for the next generation of consumers? Beekeeper Coffee is aiming to make that case.
Sang is ready to bring "Robussin’" to the masses via its new advertising campaign. The ready-to-drink Vietnamese coffee brand is debuting a new video spot today that shows just what happens when a Vietnamese Granny gets her hands on one of the brand's uber-potent brews.
In this roundup of distribution news, we chat with Wandering Bear CEO Matt Bachmann about the cold brew brand's approach to "thoughtful expansion" in natural/specialty grocery -- in the form of 200+ new Whole Foods locations across five regions -- with its 32 oz. cartons. Plus updates from Leisure Project and Twrl Milk Tea.
Canadian sports drink brand BioSteel is heading for a court-supervised sale after parent company Canopy Growth's decision to cut ties amidst painful cash burn and growing losses.
Instacart filed for its initial public offering (IPO) on Friday, as the grocery delivery leader aims to create a "truly omni-channel experience" across physical and online stores.
We spoke with Brendan Mitchel-Chesebro, industry analyst at market research group BDSA, to unpack some of their latest insights, which showed beverages as the fourth-largest edible subcategory (6%) in Q1 2023.
If anyone can claim to know what Liquid I.V. is all about, it's Sean Lavin. As the company's first outside hire back in 2016, Lavin has done it all, from helping develop flavors to early marketing work as the brand went from burgeoning startup to its sale to Unilever in 2020.
