Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Danone Sues Chobani, La Colombe Over Trademark Claims

French dairy giant Danone is taking its U.S.-based rival Chobani to court over claims that the latter company’s La Colombe Coffee brand has been infringing upon its “Bright & Mellow” trademark, described as the latest attempt to “unfairly compete with Danone and copy Danone's product packaging.”

Distribution: Pressed’s Pack Strategy Expands At Costco

Pressed continues to make progress in expanding its wholesale business, which is rolling out its next grocery-exclusive multi-pack -- this time at over 550 Costco locations nationwide -- this month.

Non-Alc Beverage Volume Falls, But Sales Growth Still Positive

Higher beverage prices covered for falling volume as growth trends remained positive during the two-week period ended July 12, including the July 4th holiday, according to an analysis of NielsenIQ data by Goldman Sachs.

No Cap Closes $3M Round to Fuel Supply Chain, Marketing Growth

After pulling off its first activation at the X Games last month, zero-sugar soda No Cap is putting more fuel in the tank for the second-half of 2025 with $3 million in new investment to support supply chain optimization and marketing support.

Cookies Enters Spirits With RTD Tequila Cocktail Launch

The San Francisco-based cannabis cultivator and lifestyle brand is entering the ready-to-drink cocktail market with Adios, a four-SKU line of beverages made with fruit juice and ultra-premium tequila.

Fashion Brand Von Dutch Enters CPG With Plans for Spirits, Cafés

The Von Dutch brand, acquired by New Jersey-based WSG Brands in 2024, will launch into beverage with “organic, plant-based mocktails and healthy sodas” created in partnership with California-based Flavor House and released through a new venture called Von Dutch F&B.