Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
Keurig Dr Pepper (KDP) announced $7 billion in new investment and offered nervous investors a confident appraisal of its much-scruitinized plan to separate its coffee and refreshment beverage businesses during a conference on Monday.
Having acquired a majority stake in Bloom last month, C4-maker Nutrabolt is now armed with two distinct, cross-category RTD brands, and is ready to nudge the throttle forward in 2026, as we heard last week at NACS.
BevNET's coverage from the National Association of Convenience Stores (NACS) trade show continues with a look at formulation and packaging changes from two major players in the hydration category.
Bar brand Barebells showed off its move into beverages with Protein Soda at last week's NACS show, as other brands also joined the fast-growing category.
The fast-growing coffee chain is launching an ambitious cross-format push into retail, enlisting supplier Trilliant to produce a full slate of innovation set to hit shelves in January.
Pepsi unveiled its 2026 innovation pipeline at the NACS trade show in Chicago this week, showcasing both bold swings and subtle tweaks across a range of beverage categories including protein, soda, coffee, sports drinks and tea.
“This NACS feels different.” Those were the words of Pepsi North America president Mike Del Pozzo last night in Chicago.
Even as the brand's previously announced pivot from tepache to 'modern Mexican soda' begins to take hold, De La Calle continues to iterate.
Target has stocked the shelves of 10 stores in the Twin Cities region with intoxicating hemp drinks from ten different brands, marking a potentially seismic shift in distribution for the category.
The growth of the hemp THC business has shined a light on a system that allows the proliferation of legal cannabis in some states while also creating a thriving market for hemp THC beverages in others where cannabis is illegal.
California drinks manufacturer Manna Beverages has shuttered operations and terminated all employees across two production sites, citing underperformance and mounting debts, according to media reports.
Relaxtion drink Trip is making good on its goal for US expansion in 2025, announcing today the release of a new flavor and distribution, as well as a hiring of Abby Redick as SVP of Sales.
The Trump Administration’s drive to narrow the scope of the Supplemental Nutrition Assistance Program (SNAP) may cost food retailers nearly $1.6 billion upfront and $759 million annually, according to a survey conducted by three grocery industry trade groups.
Tractor Beverage is expanding its reach in the on-premise through a new multi-year alliance with live entertainment giants AEG that grants Tractor “exclusive rights across key beverage categories” at music venues owned and operated by AEG nationwide.
