Gatorade is partnering with the National Football League (NFL) to launch its first energy drink, dubbed Fast Twitch, in 2023.

Organic and grass-fed dairy company Maple Hill Creamery has named current chief financial officer Jim Hau as its new President.

Monster Energy's jury trial against Bang Energy maker Vital Pharmaceuticals is underway, with claims around "super creatine" facing scrutiny.

Thanks to its eponymous CBD-infused soda, the Vancouver-based functional wellness beverage brand has emerged from the pioneering days of CBD drinks as one the category’s leading players.

Bang CEO Jack Owoc talks rumors of a sale to Keurig Dr Pepper, takes aim at Pepsi, and shares why he's not ready to stop fighting Monster.

UK-based wellness brand TRIP has closed a $12 million funding round as it expands from CBD-infused drinks and oils into gummies.

Los Angeles-based Courtside is positioning itself as sitting on the sidelines of several categories. Without leaning too far in any specific direction, the product -- a combination of Thai young coconut water, real fruit juice and a touch of carbonation, available in 12 oz. slim cans -- is looking to play well on the court and off.

After more than a decade spent establishing the category in the U.S. in the shadow of Coca-Cola, PepsiCo and others, in 2022 Vita Coco stands alone as the definitive coconut water leader.

Sporting a new 12 oz. aluminum can package, Motto is returning to store shelves this month after a roughly two-year hiatus, and making its ecommerce debut, as it seeks to rediscover its interrupted momentum within the better-for-you beverage marketplace.

Net sales of Vita Coco's coconut waters were up 21% during the quarter and have increased 19% over the first half of 2022, co-founder and executive chairman Mike Kirban said during a conference call this morning, outpacing the category (+12%).

THC-infused soda brand Green Monké lands Cookies as a partner for sales and co-branded product development. Meanwhile, Canadian cannabis producer Tilray plans to launch CBD-infused beverages in the U.S. through Southern Glazer's this fall.