Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Jack Owoc Out At VPX/Bang

Jack Owoc, the controversial CEO and founder of Bang Energy maker Vital Pharmaceuticals, is out as the company’s chief executive and chief science officer, and from its board of directors, where he had served as chairman, effective immediately.

Brew Dr Unveils More “Inviting” Redesign, Two New Flavors

Kombucha specialist Brew Dr. is rolling out redesigned packaging labels and branding — along with a pair of new flavors — aimed at building on the brand’s existing momentum while bringing new consumers into the category.

Sippin On Indo: Snoop Dogg Enters Cold Brew Coffee

Rap legend and prolific entrepreneur/marketeer Snoop Dogg has stepped into the ready-to-drink coffee space with Indo, which is launching its line of unflavored cold brew, packaged in 12 oz. cans, online this week.

ZOA Unveils New Design, Campaign Aimed at “Something Bigger”

Roughly one year after tweaking its formulation and packaging format, energy drink ZOA is revamping its product lineup once again with new flavors, a refreshed can design and a marketing campaign built around the tagline “Fuel Something Bigger.”

Albertsons: WA Supreme Court Accelerates Dividend Review Schedule

The Washington State Supreme Court has accelerated the review process of a temporary block on grocery chain Albertsons’ $4 billion shareholder dividend. The expedited review, moved up to January 17 from its original date in February, aims to resolve questions over the payment, which has been a flashpoint for controversy since the $26 billion grocery mega-merger was announced in September.

Rainforest Expands to New England With Mass. Warehouse

Rainforest Distribution has opened a warehouse in South Easton, Massachusetts, expanding its services beyond its home base of New York into New England, according to information posted online.

New Age Distribution DSD Arm Acquired by Legacy Distribution

Colorado-based beverage distributor Legacy Distribution Group, a subsidiary of CBD Global Sciences Inc., has completed its previously announced purchase of NewAge, Inc.’s direct store distribution business for over $2.2 million, according to a press release issued last week.

Hoplark Restructures, Founder Eberhardt to Lead Innovation At Labs Division

Colorado-based beverage maker Hoplark is separating into two subsidiaries: Hoplark, which will oversee the core brand as it currently exists, and Hoplark Labs, a tech-driven division that will launch new beverage brands and products under the leadership of the company’s founder, Dean Eberhardt.

Report: E-Grocery Sales Down 10% YOY

As inflation continues to impact prices at the supermarket, U.S. consumers are spending less money buying groceries online, according to last month’s Brick Meets Click/Mercatus Grocery Shopping Survey.