Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Report: Alt. Deals in CPG Rising Amidst Economic Squeeze

Despite rising inflation and a grim economic forecast, CPGs can still access growth capital thanks to a “much broader toolkit” of alternative M&A options, explained analysts from Bain & Company during a webinar this week.

NuRange Revamps Cold Brews, Turns Focus to Espresso Martinis

On their way to making the perfect ready-to-drink espresso martini, NuRange Coffee co-founders Collin Ricker and Zach Macaffer got a little sidetracked. That’s not to say they haven’t been busy, though.

Jack Owoc Out At VPX/Bang

Jack Owoc, the controversial CEO and founder of Bang Energy maker Vital Pharmaceuticals, is out as the company’s chief executive and chief science officer, and from its board of directors, where he had served as chairman, effective immediately.

Brew Dr Unveils More “Inviting” Redesign, Two New Flavors

Kombucha specialist Brew Dr. is rolling out redesigned packaging labels and branding — along with a pair of new flavors — aimed at building on the brand’s existing momentum while bringing new consumers into the category.

Sippin On Indo: Snoop Dogg Enters Cold Brew Coffee

Rap legend and prolific entrepreneur/marketeer Snoop Dogg has stepped into the ready-to-drink coffee space with Indo, which is launching its line of unflavored cold brew, packaged in 12 oz. cans, online this week.

ZOA Unveils New Design, Campaign Aimed at “Something Bigger”

Roughly one year after tweaking its formulation and packaging format, energy drink ZOA is revamping its product lineup once again with new flavors, a refreshed can design and a marketing campaign built around the tagline “Fuel Something Bigger.”

Albertsons: WA Supreme Court Accelerates Dividend Review Schedule

The Washington State Supreme Court has accelerated the review process of a temporary block on grocery chain Albertsons’ $4 billion shareholder dividend. The expedited review, moved up to January 17 from its original date in February, aims to resolve questions over the payment, which has been a flashpoint for controversy since the $26 billion grocery mega-merger was announced in September.

Rainforest Expands to New England With Mass. Warehouse

Rainforest Distribution has opened a warehouse in South Easton, Massachusetts, expanding its services beyond its home base of New York into New England, according to information posted online.