Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
For years, average people have been consuming the same sports drinks that they watch marketed on TV by elite-caliber athletes, which are backed by investments in scientific research and fine-tuned product development (or so we’re meant to believe).
Molson Coors announced today that it is phasing out its interests in both ready-to-drink coffee and CBD beverages, with emerging growth leader Pete Marino acknowledging that “not every project or innovation will meet our ambitions.”
Aiming to fill a route-to-market gap for emerging drink brands, beverage accelerator L.A. Libations has taken a significant minority stake in California-based distributor HiTouch Distribution, which will now be called HiTouch Libations.
Poppilu, maker of organic ready-to-drink lemonade for kids, has been acquired by American Beverage Corporation for an undisclosed fee, the company announced today.
Alkaline water company Flow Beverage Corp. has announced a definitive agreement to sell its Verona, Virginia production facility to sports drink maker BioSteel in a deal valued at $19.5 million.
Backed by an experienced team of beverage operators, Massachusetts-based startup HighTide is aiming to capture a very specific title: the country’s number one cannabis-infused, non-alcoholic, ready-to-drink margarita brand.
Bang Energy is removing the term “Super Creatine” from all packaging and advertising, after a jury ruled in September that the company and CEO Jack Owoc falsely advertised the ingredient in its products.
Diageo has acquired Waco, Texas-based whiskey maker Balcones Distilling in a cash transaction, the company announced today.
The U.S. Securities and Exchange Commission (SEC) last week sent a cease-and-desist letter to Colorado-based NewAge Inc. in which it accuses the company and former CEO Brent Willis of making multiple false and misleading public statements regarding the company’s CBD beverage business.
Cold-pressed juice maker Suja has acquired California-based Vive Organic, producers of a range of 2 oz juice shots, for an undisclosed fee.
Coca-Cola consumers are largely accepting double-digit price increases on beverages from the soft drink giant, as the company reported a 10% increase in revenue in its Q3 earnings report released earlier today.
As the relaxation beverage category has expanded, multiple brands within the space have made a concerted effort to diversify their ingredients beyond a single source, whether CBD, L-theanine or another additive.
Kroger will purchase fellow grocery retailer Albertsons in a $24.6 billion deal that has left members of the industry wondering about the long term ramifications for brands and shoppers.
Laird Superfood is shutting down its Sisters, Oregon production and fulfillment facility and laying off all workers at the end of this year, the company announced this week.
