Keurig Dr Pepper (KDP) is recalibrating its supply chain management strategy with the promotion of Roger Johnson as its new chief supply chain officer.

The natural energy shot brand has landed digital media powerhouse Barstool Sports as its new marketing partner.

This week, KetoneIQ's 2 oz drinkable ketone launched at all 38 locations of Earth Bar, 28 of which are located inside an Equinox gyms and 10 of which are standalone stores.

The canned water brand, valued at $700 million, will launch a line of iced teas and shift production from Austria to the U.S. in 2023.

Liquid Death is being valued at $700 million after a $70 million Series D funding round backed by Science Inc, Whitney Cummings and others.

In states closed off to recreational cannabis, hemp-derived THC drinks are starting to make an impact with curious first-time consumers.

While Recess' core hemp-infused drinks continue to develop, their traction has been outpaced by the growth of Mood, a 4-SKU non-CBD line that promises similar relaxation and calming benefits and features magnesium as its star ingredient.

Bang's legal battles with former distribution partner PepsiCo have been primarily fought in civil court, but that could change if Vital Pharmaceuticals CEO Jack Owoc gets his way.

Gatorade is partnering with the National Football League (NFL) to launch its first energy drink, dubbed Fast Twitch, in 2023.

Organic and grass-fed dairy company Maple Hill Creamery has named current chief financial officer Jim Hau as its new President.

Monster Energy's jury trial against Bang Energy maker Vital Pharmaceuticals is underway, with claims around "super creatine" facing scrutiny.

Thanks to its eponymous CBD-infused soda, the Vancouver-based functional wellness beverage brand has emerged from the pioneering days of CBD drinks as one the category’s leading players.