Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
Vita Coco is the latest non-alcoholic beverage giant to dip its toes into the RTD cocktail space, announcing today a collaboration with spirits conglomerate Diageo to release a line of coconut water spiked with Captain Morgan white rum.
Bruce Jacobson is the new President at Constellation Brands-backed sports drink makerBioSteel. Jacobson brings a long track record in beverage alcohol; prior to BioSteel, he had been chief commercial officer at Milwaukee-based Press Premium Alcohol Seltzer, joining the brand shortly after Constellation Brands made a minority investment in 2020. In the role, Jacobson "led a team in scaling the business to achieve profitable growth while balancing its entrepreneurial spirit and identity," according to a press release.
Honest Tea co-founder Seth Goldman has revealed the name and logo for his new iced tea venture, as well as details about its approach towards environmental sustainability, community support and fair business practices.
Sparkling tequila cocktail Onda has closed a $12.5 million funding round led by existing investor Aria Growth Partners, the company announced today. Aria originally backed the brand in its $5 million Series A round last May, and is reinvesting on the back of a strong performance over the past 12 months, during which it has surpassed 10,000 total doors across more than 30 states.
Bang CEO Jack Owoc answered questions yesterday after the Florida-based functional beverage maker announced that it had reached an agreement with PepsiCo to terminate its exclusive distribution agreement, originally scheduled to end in October 2023.
Answering consumer demand for more caffeine-free products, mushroom supplement maker Four Sigmatic is widening its functional brand platform with the release of Super Powders, a three-SKU line of enhanced powdered mixes.
Kitu Life Super Coffee pilot-launched its first non-coffee innovation in Texas last weekend: a three-SKU, zero-sugar energy drink line enhanced with collagen and probiotics called Super ENRGY.
Speaking just a few weeks after the energy drink maker’s Q2 earnings report, Monster president and chairman Rodney Sacks said the price increase will kick in on September 1, coming on the heels of incremental hikes in late 2021 and early 2022. The move will put Monster in line with chief rival Red Bull, which communicated to retailers that it will raise pricing by 7.6% (about 10 cents per can) on the same date.
Target has announced the launch of Casa Cantina, a line of agave wine-based RTD cocktails.
Oat milk and coffee maker Minor Figures has secured minority investments from Danone Manifesto Ventures and Green Monday Group, the company announced on Friday. Terms of the deal were not disclosed.
The Coca-Cola Company is accelerating its push into beverage alcohol with today’s announcement of a new global partnership with Jack Daniel’s Tennessee Whiskey to release a ready-to-drink cocktail.
Colorado-based Hoplark has appointed former DRY Soda president and CMO Betsy Frost as the company’s new chief commercial officer.
The Alkaline Water Company is officially under new leadership after longtime CEO and President Richard “Ricky” Wright resigned, effective immediately, and was quickly replaced by company director Frank Lazaran on Friday.
Curaleaf is launching Endless Coast infused seltzers in Massachusetts, while Hi5 is rolling out its new energy drink in both regular and sugar free varieties.
