Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
The energy drink brand, a joint venture backed by 1st Phorm, UFC boss Dana White and Anheuser-Busch InBev, has revealed three-time mixed martial arts (MMA) champion Michael Chandler as its newest partner and a central focus of new content and marketing.
The Pepsi-owned CSD brand is jumping into soda’s hottest trend with the appropriately named Dirty Mountain Dew Cream Soda Dew, available in standard and zero-sugar versions.
While emerging rivals seek to move in, Starbucks announced on Thursday that it’s shuttering hundreds of stores along with around 900 non-retail jobs in search of around $1 billion in cost savings.
The Georgia-based quick service chain quietly confirmed the existence of a spin-off restaurant concept, Daybreak, that places it amidst a growing field of national food service operations leaning into specialty drinks.
Wandering Bear’s first-ever canned drink – a dairy-based cold brew latte enhanced with 11 grams of protein per 8 ounce can – arrives today online and exclusively at Whole Foods Market locations.
Rather than promising new-age wellness, Venice, Calif.-based cannabis brand Old Pal's attitude is unapologetically stoner-friendly and steeped in classic Americana vibes -- as seen in its Plant Potion hemp-infused drink mixes.
Three years after the Massachusetts-based THC seltzer brand was acquired by multi-state operator Ayr Wellness in a $20 million deal, Levia is back in the hands of two of its original cofounders, Kristin Rogers and her husband Eric Rogers.
Halifax-based Cove Soda has signed an exclusive agreement with Keurig Dr Pepper (KDP) Canada to lead national sales, distribution and omni-marketing execution for its line of probiotic sodas in 12 oz. cans.
Nutrabolt has taken a majority stake in Bloom Nutrition, positioning the parent company as a major platform across wellness CPG categories, including energy drinks and powdered supplements.
California-based supplier Blue Pacific Flavors has been acquired by confectionery coatings company Capol, the company announced today.
Canadian holding company Temple Lifestyle Brands has added Rise Kombucha to its expanding functional beverage portfolio. Launched in 2008, Montreal-based Rise established itself as a category leader in Canada before entering the U.S. in 2018.
PepsiCo is facing pressure from an activist investor to make a broad series of strategic changes, including restructuring its beverage division to welcome franchise bottlers back into the fold.
The “de-powderization movement” is underway at Huel, as the British meal replacement brand reaches into the red-hot greens category for its next and widest RTD release.
Celsius Holdings is now PepsiCo’s “strategic energy lead in the U.S.,” with the Celsius, Alani Nu and Rockstar Energy brands under its management and PepsiCo distributing the full portfolio in the U.S. and Canada.
