Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Distribution: Gold Coast Steps Up With ‘Proven’ Brands

The New York City DSD house’s trio of new signings in key categories -- OWYN, Jolene and Spindrift -- signal that it has the clout to attract experienced brands that need support up-and-down the street.

Productivity Drink Neutonic Secures $3.7M To Kickstart U.S. Move

Neutonic, the supplement brand fronted by podcaster Chris Williamson and fitness YouTuber James Smith, this morning announced it has raised $3.7 million at a $20 million valuation to help fuel the expansion of its RTD productivity drinks.

Beverage Sales, Volume Trending Positive As Summer Heats Up

Non-alcoholic beverage sales are trending upward in the two-week period ended June 14, as volume rose and pricing dipped, according to the latest NielsenIQ data analysis by Goldman Sachs Equity Research.

Infused Spirit Maker MXXN Returns With First Release in Four Years

Four years since its last release, MXXN is today marking the start of a busy summer with a new SKU -- the white rum-inspired Barbados Blanco -- that aims to build on the brand’s work positioning itself as a high-end THC-spirit experience, even as the category has commoditized around familiar RTD formats.

Texas Gov. Vetoes Hemp Ban, Backs ‘Legally Sustainable’ Regulations

Texas Gov. Greg Abbott has vetoed a bill that would have banned intoxicating hemp products in the state, sending the hotly debated issue back to the Legislature through a special session tasked with producing "strict, fair and legally sustainable” regulations.

Flow Revenue Slips 17% in Q2; New Funding, CFO Revealed

Flow Beverage Corp. touted 14.3 million Canadian dollars in new investment so far this fiscal year as fuel to spur a return to growth, despite suffering a 17% year-over-year drop in consolidated net revenue.