Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
The National Association of Convenience Stores (NACS) is suing the U.S. Occupational Safety and Health Administration (OSHA) over its updated COVID-19 vaccination and testing standards, the trade group announced on Tuesday.
Boston-based cannabis delivery platform Lantern announced the promotion of its president, Meredith Mahoney, to co-founder and CEO. The move comes less than a year after the company was spun off from former parent Drizly.
According to a press release, the new funds will also be used for “technology development and talent acquisition.”
XED Beverages has partnered with supermodel Jordan Barrett for the launch of its new ready-to-drink cocktail line, HAPĒ SAKE SPRITZ.
The Coca-Cola Company is in the closing stages of completing its acquisition of sports drink brand BodyArmor at a valuation of around $8 billion, according to media reports.
In this week's distribution roundup: Zen Hemp Infusions expands through PFG; KeHE signs new contract with Erewhon; Alkaline88 partners with Ohi and GNC and Woke Up! Energy signs on with Mr. Checkout Distribution.
Amazon has welcomed more than 100,000 brands to its U.S. store so far this year, and the company has introduced a suite of new services and user tools aimed at helping those brands gain customers and increase profits. The online retailer made the announcement yesterday at its annual Accelerate 2021 sellers conference in Seattle, where it also revealed that sales by brands are up 60% year-over-year through the end of June.
In this People Moves roundup: Eternal Water taps Essentia talent, Jones Soda names new CMO amid push towards cannabis, Lemon Perfect brings on PepsiCo Water+ alum as CMO, Jennifer Yu in as Diageo’s VP of Brands and Culture and New Wave Soda Brings on J.W. Fischer as Sales VP.
The Vita Coco Company officially became a publicly traded company today when it was listed on the NASDAQ Global Select Market exchange under the letters COCO.
Coffee roaster and retailer La Colombe is expanding its partnership with Whole Foods Market this fall, which will include the opening of two La Colombe-owned and operated “Friends of Whole Foods Market” flagship locations in Texas and New York City.
After initially seeking to raise over $100 million, The Vita Coco Company is now targeting around $224 million by issuing 11.5 million shares, priced between $18 and $21 each, as part of its initial public offering next Thursday, the company announced.
After learning the business from his grandfather, legendary tequilero Don Julio González-Frausto Estrada, Eduardo “Lalo” Gonzalez is seeking to establish his own legacy in the industry through his eponymous premium blanco tequila brand, LALO.
Energy brands find their footing in multi-format portfolios with new 16 oz. and 12 oz. offerings from established brands; Snapple drops "Diet" and adds new elemental SKUs; Coke unveils a slate of new innovations across its brand portfolio.
Whether in the form of licensed partnerships or by creating their own outlandish candy inspired flavors many in the rising sub-set of “performance energy” drink brands have found that their consumers have a serious sweet tooth. Also, Java Monster unleashes Cold Brew, Pepsi strategizes around energy and Vita Coco keeps tweaking.
