Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
With the two leaders having firmly established themselves as shelf-stable, mass-market products, Harmless has been steadily expanding its presence on the premium refrigerated side of the category, which continued last month with the launch of a new coconut smoothie drink.
In the forever war against fatigue, dehydration and the general malaise of hangovers, the rules of engagement are starting to change. We caught up with four young brands that are refining their approach to the hangover recovery space with different approaches and growth strategies.
In this roundup of recent distribution news, RTD cocktail brand Costa Brava partners with LA Distributing, while High Brew partners with coffee roaster and distributor Farmer Bros. and Reed's signs on with Unique Foods for distribution in Canada.
Best known for its broad spectrum hemp CBD-infused sparkling waters and energy drinks, the brand further expanded its growing platform with the launch of infused gummies in January.
Nestlé has entered negotiations for the sale of its North American water business to One Rock Capital Partners, according to multiple media reports.
Seeking to ride the momentum fueling explosive consumer interest in non-dairy milks, Milk Future, a free virtual museum designed to educate consumers and spread awareness about non-dairy plant-based milks, is set to go live on February 1.
Agricultural technology company Brandt has invested in fiber-infused water brand hellowater to bring its proprietary immune support ingredient into the beverage world.
One year, one rebrand and one reformulation after its original scheduled launch, XED Beverages co-founders Zeke Bronfman and Nate Medow are looking to pick up from where they never got a chance to start with the company's debut product: Sesh, a four-SKU line of 6% ABV cocktail-based spiked seltzers.
C-store retailers remain generally upbeat about the beverage category even as immediate consumption habits in individual categories continue to be disrupted, according to the latest “Beverage Bytes” survey by Goldman Sachs Equity Research.
Molson Coors’ rapidly expanding beverage interests now include ready-to-drink cocktails, following the company’s announcement today of a partnership to distribute tequila-based cocktail Superbird.
To celebrate the national debut of Coca-Cola with Coffee and the new Coca-Cola with Coffee Zero Sugar, starting today, select residents of Coffee County, Georgia, will be invited to opt-in to have orders of both products delivered via drone through a partnership with Walmart and delivery service DroneUp.
Swedish pea-based milk alternative brand Sproud has secured $6.5 million in new funding from London-based growth capital investor VGC Partners, the company announced today.
Americans are closer to seeing what a federally regulated hemp industry looks like today, after the U.S. Department of Agriculture (USDA) released its finalized regulations.
As one of the RTD cold brew and oat milk pioneers, the success of RISE Brewing Co., which launched its three-SKU line of oat milk lattes in 7 oz. cans in 2018, has helped pave the way for others to enter the category. The brand is seeking to leverage its first-mover advantage in oat milk to broaden its presence, starting with this month’s launch of a new Vanilla flavor.
