Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Reveal Showcases Avocado Seeds With Debut Product

As the co-founder and CEO of Philadelphia-based Hidden Gems Beverage Company, Bahirat is aiming to fuse wellness and sustainability with the brand’s debut product: Reveal, a three-SKU line of beverages made from brewed avocado seeds.

Liquid I.V. Acquired by Unilever

After several years of sustained growth, powdered hydration mix brand Liquid I.V. has been acquired by international CPG giant Unilever for an undisclosed fee, the company announced today.

Nielsen: Monster Growing, Category Growing Faster

An increase in promotional pricing and strong sales for sugar-free Monster Zero Ultra and coffee-based Java Monster helped Monster Beverage Corp. build substantial volume growth over recent weeks, according to an analysis of Nielsen U.S. channel data through August 22, 2020 by Goldman Sachs Equity Research.

Lemon Perfect Closes Convertible Note, Capping $11.6M Seed Round

Fast-growing beverage maker Lemon Perfect today announced the closing of a $6.6 million funding round that brings its total seed financing from pre-revenue stage to $11.6 million. The round was led by CPG-focused private equity firms Skyview Capital, Beechwood Capital and The Big Squeeze.

Survey: Retailers Preparing for Monster Hard Seltzer

Beer distributors widely anticipate Monster Energy to enter the hard seltzer category as early as next year, according to a survey conducted by Goldman Sachs Equity Research.

Sparkling Ice Launching ‘Spiked’ Line

Another leading sparkling water brand is making the leap into hard seltzer: Sparkling Ice is set to launch a new alcoholic line called Spiked (4% ABV) this month.

Spirits Press Clips: RTD Sparkling Tequila Onda Lands Investment; Industry Reacts to BLM

In this spirits-focused Press Clips roundup, ready-to-drink sparkling tequila maker Onda lands $1.2 million in funding, while delivery app Drizly suffered a major data breach. Meanwhile, entrepreneurs and brand leaders from around the industry respond to the Black Lives Matter movement in the wake of nationwide protests against police brutality.

Reed’s: Net Sales Rise, Expenses Fall in Q2

Craft beverage brand Reed’s Inc. reported a 14% increase in net sales during the second quarter of this year, for which the company credited recent product innovation as well as 19% volume growth in the core Reed’s brand.

Koia Launches Thrive to Meet Natural Consumer Needs

According to CEO Chris Hunter, Koia has designed products with the natural consumer in mind, though never more explicitly than with its newest release, Thrive — a three-SKU line of oat milk-based, allergen-free ‘mood booster’ refrigerated smoothies launching this month.

Monster: Muted Sales Growth In Q2, But Up 5.2% Year-to-Date

Monster Energy endured an uneven second quarter, as state lockdowns and decreased foot traffic depressed sales early on before improving during the later weeks, according to an earnings report released by the company on Tuesday.