Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Nielsen: Non-Alcoholic Beverage Slows Post-Labor Day

Major beverage corporations continued to report growth despite a slight decrease in total non-alcoholic beverage sales over the last two weeks, according to a Goldman Sachs Equity Research analysis of Nielsen sales data through Sept. 19.

Iconic Protein Completes Shift to Zero Added Sugar Formulation

The Santa Monica, Calif.-based protein drink and powder brand, founded in 2011, is set to complete its shift to exclusively offering no sugar added products by the end of this year, as the company has shared details of its reformulated flagship line.

Suja Finds Growth Via D2C, Category Momentum

The California-based cold-pressed juice maker’s strong performance over the course of the last 12 months — dollar sales of its refrigerated organic fruit drinks across MULO plus-convenience were up 517% to $18.6 million through August 18, according to IRI — is a welcome sign for both the Coca-Cola owned brand and the cold pressed juice category as a whole.

People Moves: Vanessa Walker, Lee Brody Join 100 Coconuts

New York-based coconut water brand 100 Coconuts announced last week that Walker has joined the startup as board member, while fellow beverage marketing veteran Lee Brody is coming on as an advisor. Elsewhere, Keurig Dr Pepper (KDP) veteran Charles Murray has joined Boxed Water is Better as the brand’s Director of Operations overseeing R&D, production and distribution.

WTRMLN WTR Announces Sale to Caribé Juice

The Denver, Colo.-based brand of cold pressed watermelon juice blends has been acquired by Caribé Juice, the company announced today. Terms of the deal were not disclosed.

Survey: Labor Day Fuels Optimism Up Amongst C-Store Retailers

Out of a survey group representing 30,000 U.S. convenience retail locations, or roughly 20% of the channel, 65% of respondents indicated that they had a more positive outlook on the total beverage category as compared to the previous one to two months.

Reveal Showcases Avocado Seeds With Debut Product

As the co-founder and CEO of Philadelphia-based Hidden Gems Beverage Company, Bahirat is aiming to fuse wellness and sustainability with the brand’s debut product: Reveal, a three-SKU line of beverages made from brewed avocado seeds.

Liquid I.V. Acquired by Unilever

After several years of sustained growth, powdered hydration mix brand Liquid I.V. has been acquired by international CPG giant Unilever for an undisclosed fee, the company announced today.

Nielsen: Monster Growing, Category Growing Faster

An increase in promotional pricing and strong sales for sugar-free Monster Zero Ultra and coffee-based Java Monster helped Monster Beverage Corp. build substantial volume growth over recent weeks, according to an analysis of Nielsen U.S. channel data through August 22, 2020 by Goldman Sachs Equity Research.