Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
Marking its unofficial transition from soft launch into wide release, Zen WTR has revealed its slate of celebrity investors ahead of a retail push that aspires to take the brand into 50,000 locations by the end of the year.
Recess Mood takes the New York-based brand into a different state of mind. While the flagship product offered a sense of “calm, cool and collected” through a combination of hemp extract and adaptogenic herbs, Mood is positioned as a caffeine and CBD-free “uplift” delivered via a proprietary blend of magnesium L-theorate.
Backed by an Oscar-winning actor and one of most country’s most prestigious culinary organizations, organic sparkling tea line Enroot has enjoyed plenty of pre-launch buzz prior to its formal debut online and in stores on Thursday.
In extending into the broader energy space with the introduction of a new three-SKU Matcha Love line this month, the company is seeking to strengthen its credentials with the younger, wellness-minded demographic that has fueled the brand’s growth thus far.
Volume gains and reduced discounting helped craft soda maker Reed’s report a nearly 50% increase in net sales during Q4 2020, according to an earnings report released by the company yesterday.
Although growth has been slower than some have predicted, the U.S. cannabis beverage market is gathering steam as consumer trial rates and basket penetration increase, according to a recent study by market research group Headset.
This month, Evolve, Cytosport’s plant-based protein platform brand, will debut a new brand identity and reformulated products across its range, beginning with its core shake line
Two Roads Brewing Company has announced its next phase of craft innovation, this time in the beyond-beer space, with the release of Daybreaker Vodka Cocktails, a new line of 7% ABV Ready-to-Drink alcoholic beverages.
Ugly announced today that the four most-popular flavors from the past year of special releases — Cherry Cola, Dr. Ugly, Orange Soda and Fruit Punch — will be the tip of the spear for a deeper push into brick-and-mortar retail, highlighted by its launch in over 6,400 CVS stores this May.
Chobani has teamed with PepsiCo to further its ambitions in the refrigerated space through a pilot distribution program that will take the yogurt maker’s products into convenience retailers, colleges and universities across the Northeast starting this month.
This year, fueled by a 384% sales increase in 2020, Los Angeles-based Greenbar Distillery is expecting its now-expanded family of RTDs is be above 80% of total volume.
Fitness energy drink brand Celsius closed out 2020 on a high note, reporting a 48% increase in revenue during Q4 on top of 74% growth for the full year, according to an earnings report released yesterday.
As the competition for dollars in the evolving hydration drink market heats up, Cincinnati-based Hoist is looking for an edge. In announcing the addition of Tyler Merritt as an investor and advisor last week, the company believes it has found one.
Having stepped beyond its core identity as a CBD drink last summer, New York-based Cloud Water today announced the close of a $2.7 million seed fundraising round set to fuel further expansion into the overall functional beverage space.
