It may not be ready to pour the drinks, but PepsiCo is at least stepping behind the bar. The company is taking another step in its evolution as an omni-channel food and beverage giant with the launch of Neon Zebra, it’s first ever cocktail mixer.

The San Francisco-based company is now available in over 5,000 retail locations nationwide, having recently added three Whole Foods regions (bringing it to six in total), as well as bringing on Natural Grocers, Vitamin Cottage, its first Walmart division (Southeast Coast) and Albertson’s/Safeway (Southern and Mid-Atlantic Divisions)

Intelligentsia Coffee and Oatly are extending their partnership into the ready-to-drink world with a line of oat milk lattes — along with a dairy-free black coffee SKU — launching today online and at Intelligentsia cafes in Boston, Los Angeles, New York and Chicago.

Through its use of ultra-filtered milk permeate as a nutrient-rich base, the company brand is aiming to position its debut product — a four-SKU line of sports drinks in 16.9 oz. bottles — as delivering electrolytes and vitamins “from the goodness of milk.

With the debut of its new visual identity and packaging design on March 1, New York-based Sound company is taking its most intentional steps yet towards penetrating the premium sparkling water space.

In this week's Distribution Roundup, two innovative and better-for-you beverage brands -- plant-based shake maker Koia and mamaki tea company Shaka Tea -- enter 7-Eleven stores nationwide. Elsewhere, Sanzo expands its retail presence with new DSD partners in New York and Los Angeles.

The Coca-Cola Company has begun the process of acquiring a controlling stake in sports drink brand BodyArmor.

What began as a quick on-site fix has evolved into a new way for SORSE to grow its business with Cann and other clients at a time when CBD and cannabis co-packers are unevenly distributed and regulated across the country.

Nestlé has reached an agreement with private equity firm One Rock Capital and family owned investment firm Metropoulos & Co. for the sale of its Nestlé Waters North America (NWNA) division for $4.3 billion.

PepsiCo is officially expanding its interests in the flavored sparkling water market with the release of Bubly Bounce, a caffeine-infused line extension launching nationwide today.

Botanical tonic brand Sunwink is expanding its plant-based platform outside of ready-to-drink beverages with the launch of Superfood Powder Mixes.

With the two leaders having firmly established themselves as shelf-stable, mass-market products, Harmless has been steadily expanding its presence on the premium refrigerated side of the category, which continued last month with the launch of a new coconut smoothie drink.