Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
In this week's Distribution Roundup, Cann continues its national push with Green Thumb in Illinois, Morning Recovery and GURU makes moves in Canada and Ruby, a new hibiscus water, makes it debut at Whole Foods in the Northeast, plus more.
![Breaking: Nestlé Acquires Essentia [Updated]](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2020/07/23094038/bevnet_people-moves_essentia_thumbnail-150x150.jpg)
The Swiss conglomerate announced today its acquisition of premium water brand Essentia for an undisclosed fee.
Best known for its organic and Fair Trade nitrogen-infused cold brew coffees, New Jersey-based NITRO Beverage Co. has announced the closing of a $1.5 million seed investment round led by VERSO Capital, a capital injection that is set to fuel retail expansion and the launch of a new three-SKU line of oat milk lattes in Q2.
Comedian Kevin Hart, who’s films have grossed over $1 billion worldwide, has taken an equity stake in Nutrabolt, the parent company of fast-rising energy drink and powder brand C4.
The Coca-Cola Company has reshaped the lineup at sparkling water brand AHA, adding two new flavors, pulling two others, and making a stronger callout on its lightly caffeinated SKUs.
Canadian cannabis manufacturer Canopy Growth today announced the online launch of its first CBD-infused drink for the U.S. market: Quatreau, a four-SKU line of flavored zero-calorie sparkling waters containing 20mg of CBD per 12 oz. can.
For new CEO Kim Allardyce, the end result of the trademark dispute over the term "fire cider" has put Shire City in a position to ultimately grow and evolve beyond its previous identity, which kicked off last spring with a complete brand overhaul.
In a move that surely marks the end of oat milk’s time outside the mainstream, Swedish brand Oatly announced today that it will be added to the new spring menu at Starbucks Coffee locations nationwide starting tomorrow.
Monster Energy continued to push the throttle in the accelerating energy category, reporting a 17.6% increase in net sales during Q4 2020.
It may not be ready to pour the drinks, but PepsiCo is at least stepping behind the bar. The company is taking another step in its evolution as an omni-channel food and beverage giant with the launch of Neon Zebra, it’s first ever cocktail mixer.
The San Francisco-based company is now available in over 5,000 retail locations nationwide, having recently added three Whole Foods regions (bringing it to six in total), as well as bringing on Natural Grocers, Vitamin Cottage, its first Walmart division (Southeast Coast) and Albertson’s/Safeway (Southern and Mid-Atlantic Divisions)
Intelligentsia Coffee and Oatly are extending their partnership into the ready-to-drink world with a line of oat milk lattes — along with a dairy-free black coffee SKU — launching today online and at Intelligentsia cafes in Boston, Los Angeles, New York and Chicago.
Through its use of ultra-filtered milk permeate as a nutrient-rich base, the company brand is aiming to position its debut product — a four-SKU line of sports drinks in 16.9 oz. bottles — as delivering electrolytes and vitamins “from the goodness of milk.
With the debut of its new visual identity and packaging design on March 1, New York-based Sound company is taking its most intentional steps yet towards penetrating the premium sparkling water space.
