Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Celsius: Revenue Up 95% in Q1

Celsius reported over $28 million in revenue during the first quarter, a 95% increase over the same period last year and a new quarterly record for the brand.

New Age: Net Revenue Up in Q1, As Core Brands Seek Buyer

New Age Beverage reported its best-ever Q1 revenue numbers over the last three months, despite headwinds from the global COVID-19 pandemic. In an earnings summary released today, the Denver, Colo.-based company reported net revenue increased 9.2% during the quarter, reaching $63.7 million versus $58.3 million in the prior year.

Monster: Q1 Sales Up 12.3%, Despite April Declines

Monster Energy reported over $1 billion in sales during the first quarter of 2020, though the company is preparing for more difficult days ahead. Net sales rose 12.3% ($1.06 billion) over the same period last year, with gross sales up 13.4%.

Scott Miller Appointed as New CEO at Essentia

Essentia Water announced today that founder and CEO Ken Uptain will be shifting into a new role as the company’s Executive Chairman, with Scott Miller, CEO of Tampico Beverages, chosen as his successor. The change is effective June 1.

Backed by PowerPlant, Jot Coffee Aims to Solve D2C Coffee Quandary

Packing 14 servings of organic, fair trade coffee per 6 oz. glass bottle, Jot Coffee, a new brand of concentrated “ultra coffee” co-founded by REBBL’s Palo Hawken and Andrew Gordon of Square Organics, aims to use a combination of convenience and quality to open new opportunities in e-commerce.

BluePrint Founders Launch Earth & Star Mushroom Lattes

While their latest venture, Earth & Star, is a sharp departure from BluePrint, co-founders Zoe Sakoutis and Erica Huss are applying the same principles that proved so successful in juice as they look to put their spin on a new product: functional mushroom-infused oat milk lattes.

In Growing Kombucha Set, GT’s Rebrand Aims For Clarity

Does being the biggest brand in a beverage category, as well as the one that brought it into the public sphere, give you the right to reorganize it as it evolves? If you’re GT Dave, founder of GT’s Kombucha, the answer is “yes.”

Quick Reaction: Pepsi Takes On Bang

It’s now official: after much rumor and speculation over the last several weeks, PepsiCo announced today it has entered an agreement with Vital Pharmaceuticals, the producer of Bang Energy, to be that brand’s exclusive U.S. distributor. Here’s a quick look at the implications of the deal across the category and the broader beverage market.

KDP: Packaged Beverages Push Net Sales Up 4% in Q1

Keurig Dr Pepper (KDP) weathered headwinds from the COVID-19 global pandemic to deliver growth across all four product segments during Q1 2020, with Packaged Beverages helping drive net sales up 4.4% ($2.61 billion), according to an earnings report released Monday.

Brands Give Back Roundup: Genius Juice Partners With Brands on Give Back Giveaway; Minna Donates $75,000 to Local Nonprofits

The food and beverage industry continues to step up and lend support to those in need during the COVID-19 pandemic. In this roundup, we highlight brands’ efforts to give back, including a Giving Back Giveaway featuring ten food and beverage brands and donations being made to support marginalized communities in New York City.

Friendship Beverages Debuts At Target

Minneapolis-based startup Friendship Beverages is rolling out its first two brands — sparkling energy water Chirp and enhanced water Juni — at Target stores across the state this month.

Laird Superfoods Lands $10M Investment from Danone Manifesto Ventures

Laird Superfood has secured a $10 million investment from Danone Manifesto Ventures, the company announced today. The Sisters, Ore.-based brand, founded in 2015, markets a variety of “superfood” products, including creamers, coconut water, nutrition powders, drink mixes and plant-based sugars.