Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
Hemp-derived THC beverage brand Nowadays has signed an exclusive partnership with Palm Tree Crew (PTC), the hospitality platform founded by electronic music DJ Kygo and his manager, Kyles Shear.
The bridge between the sports supplement market and mainstream health and wellness retail has been well traveled in recent years, and Ryse is hoping a two-pronged energy drink strategy can punch its ticket to cross over.
The coffee giant announced last week the arrival of Sol-ti’s refrigerated wellness shots in 2.1 oz. glass bottles, a move that brings the SoCal-based organic beverage brand into over 10,000 locations nationwide.
The brand’s first-ever vodka cocktails -- Vodka Iced Tea + Meyer Lemonade and Vodka Iced Tea + Passion Fruit -- promise to be “bright, juicy and sippable,” per a press release this morning, and are each made with real black tea and fruit juice.
According to a report last month in ModernRetail, the aftermarket for unsold food and beverage products is booming with a surging supply of premium items, a sign that the confluence of rising grocery prices, tight competition in key categories, and the influence of shifting dietary trends is having a material effect on the shelf.
Btomorrow Ventures (BTV) is deepening its investment in relaxation drink Moment with $5 million in funding, the group shared with BevNET this morning.
After working hard to earn its name in hard kombucha category, Chicago-based Luna Bay is now eager to bring consumers beyond the category.
Celsius shed some more light on its now-finalized acquisition of Alani Nu yesterday, though further details on distribution were notably absent.
Anheuser-Busch InBev (A-B) has revealed its new energy drink line Phorm Energy, as the beer giant seeks to make its presence felt in a category that has become increasingly important, and unstable, to beer distributors in recent years.
Texas is close to enacting a total ban on THC and THCA hemp products, as a law outlawing manufacturing, sales and possession heads to Gov. Greg Abbott’s desk for final approval.
Longtime CPG investor Emil Capital Partners is now ECP Growth, as the private equity firm used the $100 million closing of its Fund IV yesterday to reveal its new name and strategy.
The Los Angeles-based RTD coffee maker is bringing its three-SKU line of A2 dairy milk-based lattes — including a new matcha variety — into all 150-plus Wegmans stores this month, a move that founder Isabel Washington says brings the brand deeper into a channel where it can thrive.
The organic, non-GMO beverage company is embarking on a guerilla-style nationwide marketing campaign emphasizing its connections to independent farmers and regenerative agriculture.
If the explosion of the cannabis drink market can be encapsulated in a single idea, it’s the story of a market – for better or worse – that’s outpaced (and outfoxed) regulators at nearly every turn. But those days could be dwindling.
