Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Capri Sun Reformulates With No Added Sugar

Existing lines Capri Sun Organic, Capri Sun 100% Juice, and Capri Sun Fruit & Veggie Blends (previously known as Super V) will now feature no added sugar. In an email to BevNET, Melanie Huet, vice president for Capri Sun, said the decision to reformulate was partially based on consumer feedback.

Expo East 2017 Video: Innovation & Inspiration With Holy Kombucha

In a video interview with BevNET, Theresa Pham, co-founder of Dallas, Texas-based Holy Kombucha, spoke about the Lone Star State’s growing kombucha scene and how the brand is transitioning from the natural channel into conventional retailers. Pham also discussed the company’s revamped packaging and evolving flavor profiles that integrate functional ingredients like ashwagandha and yerba mate.

Bolthouse Farms Launches Plant Protein Milks

The four-SKU line, which was first showcased in March at Natural Products Expo West 2017 in Anaheim, Calif., will be arriving on shelves next week. The milk is packaged in 48 oz. multi-serve bottles and has a suggested retail price of $4.99.

Expo East 2017: Drinking Vinegars Finding Position At Retail

As the nascent drinking vinegar category continues to emerge, brands working in the space showcased different strategies and approaches last week at Natural Products Expo East 2017 in Baltimore, Md., as they seek to establish a place on-shelf at retail where their products can thrive.

Expo East 2017 Recap

Natural product brands and manufacturers of all sizes and types came from across the country to Baltimore, Md., last week for Natural Products Expo East 2017. From subtle product updates to category-disrupting innovations, this year’s expo, held Sept. 13-16 at the Baltimore Convention Center, gave attendees a chance to see and experience the latest developments in beverage firsthand

Nestlé Acquires Majority Stake in Blue Bottle Coffee

As reported in The Financial Times, Nestlé, the world’s largest coffee company, has paid up to $500 million, at a valuation of over $700 million, for a 68 percent stake in Blue Bottle. The company will continue to operate as an independent entity and current management and employees will retain a minority stake in the business.

Bhakti Secures $5.1M Investment

Bhakti, based in Boulder, Colo., markets a variety of ready-to-drink chai teas and tea concentrates that are sold nationwide at natural and conventional retailers such as Whole Foods, Sprouts and Target.

Iconic Lands $8M Investment, Bill Moses Joins

Grass-fed protein drink brand Iconic Protein announced today the completion of a $8 million round of fundraising led by private equity firm KarpReilly and includes KeVita co-founder and former CEO Bill Moses, who was named the company's executive chairman.

Kombucha Develops On-Premise In Portland

Whether it’s presenting kombucha as a base for cocktails, disrupting self-service growler fills, or elevating the social atmosphere around the drink, Portland-based brands are helping kombucha evolve into a sophisticated, multi-faceted drink with plenty of on-premise appeal.

LifeAid Making Gains In Transition to Retail

Over the first half of 2017, LifeAid landed several major retail placements in the natural and conventional grocery channel, part of the company's transition from an e-commerce-focused business model to one that includes a stronger presence in traditional brick-and-mortar stores.

Coke and McDonald’s Launch McCafé RTD Line

McDonald’s USA announced yesterday a partnership with The Coca-Cola Company, Inc. to introduce ready-to-drink versions of its McCafé line of coffee frappes to retailers in early 2018.

Bevi Offers Sound Tea As First Brand Partnership

Bevi now offers two SKUs — green tea and rose tea — from Sound as options within its system. Launched in late July, the partnership marks Bevi’s first affiliation with an independent beverage brand.

Google Beverage Trend Report Touts Cold Brew, Earthy Flavors

Google released its first ever beverage trends report last week, drawing on its vast data collection and analysis resources to present a deep dive into the factors fueling non-alcoholic drinks in the U.S., United Kingdom, Mexico and Spain.