Protein drink brand Iconic Protein on Monday announced the launch of two new flavors, a move designed to meet consumer demand for additional functional benefits, according to the company.

As 2017 comes to a close, we recap the top five investments and acquisitions in the beverage market over the past year.

Aloe vera water brand Aloe Gloe is launching a new low-calorie sparkling sub-line formulated with functional ingredients, including aloe, ginger and turmeric.

A year after launching functional iced tea brand Role Tea, Mike Johnson has a simple piece of advice for young beverage entrepreneurs guiding their own startup ventures: “Learn as much as possible, as quickly as possible.”

DRY Soda Co. founder and CEO Sharelle Klaus declined to reveal the size of the investment, but noted that it was 50 percent larger than the company’s previous funding round from earlier this year.

In an official statement addressed to “guests and customers,” which was posted to its website and social media accounts and shared with BevNET, Juice Served Here CEO and co-founder Alex Matthews announced that the Los Angeles-based brand, founded in 2013, is now closed.

In the face of the growing anti-sugar movement, juice brands are responding by refining their offerings and attitudes towards the formulation, marketing and processing of their products in divergent and innovative ways.

Plant-based milk and yogurt company Good Karma today announced the launch of a new line of enhanced flaxseed milks in three ready-to-drink (RTD) formats.

Rather than fight for room in a kombucha market growing more crowded and competitive every day, Boochcraft has taken a different approach: jumping from the category standard of 0.5 percent alcohol by volume (ABV) or lower to around 7 percent.

KeVita co-founder and former CEO Bill Moses is teaming with private investment firm Clearlake Capital Group L.P. to launch Disruptive Brands, a new platform aimed at investing in and supporting innovative emerging brands across the consumer packaged goods spectrum.

Shamrock Farms is preparing to debut new branding and packaging for its milk-based, ready-to-drink (RTD) protein beverages and cold brew coffees, bringing both lines under an updated masterbrand ahead of further expansion into national distribution and sales in 2018.

Even as products boasting complex flavor profiles enter the beverage market, a simple, pure ingredient experience has everlasting appeal for consumers. Three emerging beverage startups exemplify both the opportunities and challenges of following a single-ingredient strategy.