Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

In the Courtroom: Poland Spring Labeled “Fraud,” Pastors Sue Coke

Nestlé Waters North America faces a proposed class action lawsuit alleging that its Poland Spring water products constitute a "colossal fraud" to consumers, while two Washington, D.C., area pastors take on The Coca-Cola Company. Elsewhere, a judge grants final approval to a seven-figure settlement for consumers in a class action suit against GT's and Whole Foods.

Amp Energy Launches Organic Line

Available exclusively in 7-Eleven stores nationwide through the end of this year before a wider launch in Q1 2018, Amp Energy Organic will debut in four fruit-flavored SKUs: Citrus, Pineapple Coconut, Grape and Tropical Burst.

Revive Lands $7.5M Peet’s Investment

The capital infusion will be used to grow Revive's brewery operations, scale its staff, and expand its national distribution footprint, which will include integration into Peet's company-owned cold-chain Direct-Store-Delivery (DSD) network, Coldcraft.

LaCroix Rising, But For How Long?

According to several industry analysts who shared their insights with BevNET for this story, while the company should continue to enjoy LaCroix’s outsized success in the short-term, issues on the horizon could present National Beverage with serious challenges in the future.

B’More Organic Steers Skyr To Mainstream

B'More Organic, founded in 2011 by Andrew Buerger and his wife Jennifer, markets a line of organic skyr smoothies that are available nationwide in seven flavors: plain, strawberry, mango banana, caffe latte, vanilla and coconut.

Purity Organic Launches Sparkling Line

The San Francisco-based organic beverage company announced a new four-SKU line of fruit flavored sparkling waters as the latest addition to its product family, which also includes coconut water, juice and RTD iced tea.

Grady’s Expands With New RTD Line

This fall, Grady’s is seeking to further expand its brand with the launch of its first RTD offering, Lil’ Easy, a pre-diluted, single-serve version of its New Orleans-style cold brew concentrate packaged for portability.

Welch’s Prepares Soda Line Revamp

In a press release last week, the Concord, Mass.-based company announced a partnership with Global Beverage Corporation, an independent company that was created to lead an expansion of the Welch’s soda line with new flavors and formats.

Grain Gains: Canvas Spins Beer Byproduct into Plant-Based Protein

Canvas, a beverage startup backed exclusively by Anheuser-Busch InBev (AB) "disruptive growth organization" Zx Ventures, is looking to spent grain -- the nutrient-rich byproduct of the beer brewing process -- as the key ingredient to fuel its new line of plant-based barley beverages launching this fall.

Distribution: Gains for Koia, Picnik

Planet-based protein drink Koia adds six new retailers and debuts a new reduced price point, Austin-based cafe Picnik launches its RTD butter coffee at Whole Foods, and JUST Water lands an exclusive partnership with the Houston Zoo.

Ethan’s Shots Aim For Cider Vinegar Success

In developing a new line of 2 oz. apple cider vinegar shots, Ethan's founder Ethan Hirshberg aims to create an appealing delivery system for an ingredient that’s not so appealing on its own.

Chicago Adopts Soda Tax

The one-penny-per-ounce tax on sweetened beverages, which officially goes into effect today, makes Chicago the most populous American city to adopt legislation aimed at steering consumers away from sugary drinks in the name of public health.

Aqua ViTea Launches New Kombucha Fountain With Ripe Juice, Plus Vodka

In July, the Vermont-based kombucha brewery debuted Aqua Vodka, an organic vodka made from a distillate created in the kombucha production process, as well as a new self-service draft program that allows users to flavor kombucha with an assortment of cold-pressed juices from Ripe Craft Juice.