People Moves: Brian Krumrei Exits TSG
Krumrei departs the consumer products investment firm, while Moonshine Sweet Tea and Boxed Water each welcome new chief marketing officers.
Martín Caballero
Managing Editor, BevNET
Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
Posts by Martín Caballero
WTRMLN WTR Targeted In Class Action Suit
In a complaint filed against parent company World Waters LLC and World Waters Holdings, LLC in U.S. District Court in the Eastern District of New York on July 8, attorneys for lead plaintiff Michael Pizzirusso argue that WTRMLN WTR’s product labels, in describing the liquid with the words “cold pressed juiced watermelon,” falsely represent that it consists of only watermelon juice.
Video: Bill Moses On Starting, Growing, Disrupting and Selling KeVita
During an interview at BevNET Live Summer 2017 in New York, KeVita founder and former CEO Bill Moses spoke at length about his experiences starting, growing and selling the company in his first interview since it was acquired by PepsiCo for around $230 million last November.
Seattle’s Sound Kombucha On the Rise
From the name to the packaging to its presence at some of the city’s popular coffee chains and even on the Washington State Ferry, everything about Sound Kombucha is tied back to its roots in the local community.
Basemakers and Phoodie Merge
While Basemakers works with food and beverage brands to increase their visibility at retail, Phoodie uses a network of product demo specialists and event marketing professionals across the country to execute sampling initiatives.
Val Stalowir Named Reed’s CEO
In an interview with BevNET, Stalowir explained that, after investing in a new production facility in Los Angeles that went online last year, Reed’s is well-positioned to reduce costs and operate more efficiently moving forward.
Caribe Seeks Growth With New Production Facility
With the long-term goal of further U.S. expansion firmly in its sights, the Sterling, Virginia-based cold-pressed juice company, which specializes in the tropical fruits and flavors of founder Luis Solis’s native Dominican Republic, has raised $2 million from a group of investors to build a new production and co-packing facility in the Dominican Republic which is set to go online this fall.
First Beverage Closes $64M Second Fund
First Beverage CEO Bill Anderson told BevNet that the addition of new capital as well as new team members and investors would allow the firm to provide a broader range of insights from within and outside the beverage industry.
Taste Radio Ep. 67: Sir Kensington’s Scott Norton Talks Condiments and Culture; Community Brewing with Deep Ellum’s John Reardon
In our conversation, Norton discusses the company’s “inside-out” approach to marketing, how a strong company culture can bring tangible business results, and how a shared sense of responsibility to consumers has strengthened the company’s new relationship with Unilever.
Hiball, Alta Palla Acquired By Anheuser-Busch
Founded by Todd Berardi in 2005, the acquisition of Hiball -- which markets a line of organic energy, coffee and protein drinks as well as Alta Palla, a line of organic sparkling juices and waters that debuted in 2016 -- marks A-B’s return to the energy drink category after a three year absence.
People Moves: Ex-REBBL CFO Joins Sipp
Former REBBL Beverages CFO Jim Arsenault joins Sipp, KonaRed gains a new board member and an executive management shakeup at Long Island Iced Tea.
Koia Announces $7.5M Fundraise
As part of the round, Bill Moses, co-founder of probiotic beverage brand KeVita, which was acquired by PepsiCo last year, will join Koia’s board of directors.
Juicero Cuts Staff, Evans Steps Back
In a letter sent to employees on Friday and shared with BevNET, Juicero CEO Jeff Dunn explained that the staff reduction, which was mainly sales and marketing employees, would allow the company to shift towards “more focused investment on product development, manufacturing, shipping and improving our sourcing of organic produce.”
Beverages on Broadway: Non-Alcoholic Innovations Showcased in New York
Earlier this week, BevNET visited New York City to meet with two companies taking inspiration from the craft spirits movement to help elevate non-alcoholic drinking through complex flavors, eye-catching presentation or immersive on-premise experiences.