Can Boosting Brains Boost Your Sales?
With beverages that claim to help to kick-start the day, ensure a good night’s sleep and perhaps even shave off a pound or two, it seems that a person can…
With beverages that claim to help to kick-start the day, ensure a good night’s sleep and perhaps even shave off a pound or two, it seems that a person can…
Icelandic Glacial’s new $8 million financing deal came from “friends and family,” according to company CEO and president, Jon Olafsson. The money from the group of unnamed private investors will…
View our Expo East Photo Gallery Just when it seemed that the coconut water category had reached its peak, companies at this year’s Natural Products Expo East conference and trade…
It’s common knowledge at this point that the Federal Trade Commission recently went after POM for making what the agency deemed to be fraudulent health claims. The FTC felt POM’s…
and Jeffrey Klineman Despite a plethora of products claiming relaxation or other sleep benefits, it seemed that malternatives took center stage at last week’s National Association of Convenience Stores convention.…
While bottled water might have experienced a recession-induced slump in 2009, it seems that it’s set to bounce back in 2010 – one of the insights revealed during the Interbev…
If the Federal Trade Commission’s complaint against POM Wonderful doesn’t send more than a couple of marketers back to the drawing board, it should at the very least “be a…
ORLANDO — It was all sweetness and light at InterBev 2010 – and that wasn’t just due to the new beverage samples readily on offer at the event’s centrally-located Beverage…
ORLANDO — With the media watching the bottled water business for missteps and untruths, a firm grounding in the regulations surrounding the industry and its safety during crisis response is…
The New York City Department of Health and Mental Hygiene has rolled out its second series of anti-soda advertisements – but they have been derided by the American Beverage Association…
Nestle’s HealthCare Nutrition (HCN) subsidiary has agreed to a settlement with the Federal Trade Commission over false advertising charges filed over the company’s BOOST Kid Essentials probiotic drink. In ads…
They’ve cut sugary drinks out of schools. They’re introducing lower-calorie products and natural sweeteners. They’re giving money to fitness programs. But here it goes again: a new report published by…
In a move that signals Cott Corporation is aggressively extending its reach into other private label beverage categories, the Canadian store-brand soda supplier announced it was gulping down Cliffstar for…
A recent report from the United States Department of Agriculture (USDA) argues that adding a tax to caloric sweetened beverages – such as carbonated soft drinks — may help reduce…
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