Matcha DNA, The Internet's Favorite Matcha Brand, Is Now on Target Shelves

Amazon's #1 culinary matcha Matcha DNA launches in 228 Target stores, debuting two ready-to-mix formats: Organic Matcha Sticks and Matcha Latte Sticks.

Matcha DNA, the brand turning matcha into a pop culture moment, is now officially on shelves nationwide — bringing the same convenience that made it the #1 most sold culinary matcha on Amazon US and a TikTok favorite to retail.

The numbers say it all: $4M+ in annual sales, 2 million+ units sold lifetime, and 25,000+ Amazon reviews averaging 4.4 stars.

Its retail presence starts with two convenient products: a box of 15 Organic Matcha Sticks and a box of 7 Matcha Latte Sticks. Both are designed around one idea — matcha is for everyone. No whisk, no scoop, no bowl: just tear, pour into water, shake, and go.

Founded on the belief that matcha doesn't need ceremony — it needs creativity — Matcha DNA has always positioned itself differently. Where other brands speak of ritual, origin, and technique, Matcha DNA speaks to a generation that blends, experiments, and shares.

After its success this summer in pop-up retail in NYC, the brand scaled to 228 Target stores across the U.S., primarily SuperTarget locations, with major footprints in Texas, Florida, Minnesota, and Colorado.

Store updates, product drops, and launch content will be shared at @matchadna on Instagram and @matcha.dna on TikTok.

ABOUT MATCHA DNA

Founded in 2012. Third-party lab tested. 2M+ units sold. #1 culinary matcha on Amazon US. #1 matcha brand on TikTok Shop. The matcha that blends with your life — not the other way around.