Max Rothman

Posts by Max Rothman

Bai’s Take on the ‘Arnold Palmer’

On Monday, Bai announced the release of Tanzania Lemonade Tea, the company’s tenth flavor. The product is Bai’s version of the “Arnold Palmer” or the “Half & Half,” depending on your vernacular, packs five calories and is sweetened with stevia and erythritol like the rest of the brand’s varieties.

Distribution Roundup: Pulse Bolsters National Network

On Tuesday, Pulse announced that it has added eight class “A” distributors and that the company’s lemonade, limeade and coconut water are now available at an additional 446 retail locations in the Pacific Northwest, Texas and Louisiana.

Kalil Bottling: Once Smart, Now Eternal

Eternal Beverages, a premium water manufacturer, announced Thursday that it has reached a distribution agreement with Tempe, Ariz.-based Kalil Bottling Company, according to a release. Kalil recently sold its ownership of Glacéau’s Smartwater back to Coca-Cola, leaving a void for another premium water.

Rumor: SodaStream May Unload Stake

An Israeli financial publication reported that SodaStream is considering selling up to 16 percent of its company to a large-scale investor such as PepsiCo, Dr Pepper Snapple Group or Starbucks, according to Forbes.

Vermont Senate Passes GMO Labeling Bill

The Vermont Senate passed a bill on Wednesday that would require the labeling of foods made with GMOs, according to Reuters. If passed into law, the bill would take effect on July 1, 2016, making Vermont the first state with this kind of legislation.

Press Clips: Coke’s Slipping Global Sales

According to a story by reporter Candice Choi of The Associated Press, Coca-Cola’s global sales of soda declined by 1 percent in the first quarter of 2014 — its first quarterly slip in the measure since 1999.

IRI and GuestMetrics Form Alliance

The alliance will provide IRI clients with in-depth information about on-premise consumer purchases via GuestMetrics that will be placed against the context of IRI’s off-premise data. The data integration could give marketers a better understanding of how off-premise consumer behavior influences on-premise purchases.

RealBeanz Hires Former DPSG Executive to Lead National Sales

Richard Edgell has 25 years of experience in the beverage industry, mostly recently working as the senior vice president at the Dr Pepper Snapple Group. Aside from DPSG, Edgell has generated sales for an impressive cadre of brands such as Vita Coco, FIJI, AriZona, Sunny Delight, Rockstar, Body Armor and vitaminwater.

Distribution Roundup: Sprouts to Stock POWERCOCO

Count Sprouts Farmers Market among those who believe in more growth for the coconut water category. On April 4, POWERCOCO announced that its coconut water products will be available at the good-for-you retailer.

Walmart Goes Organic Via Wild Oats Line

Walmart announced Thursday that it will stock Wild Oats organic foods, strengthening its commitment to organic products and its reputation as a purveyor of healthy consumer packaged goods.

Press Clips: Target to Expand Healthy Options

Vita Coco will be part of an expansion of the company’s focus on natural and organic products, and, taking a page from Whole Foods’ book, the company is working with existing purveyors to specify product parameters. The program, “Made to Matter -- Hand-picked by Target,” will comprise more than 120 products.

Vitaminwater Releases Latest Energy Iteration

Years after the release and eventual discontinuation of vitaminenergy and complementing its still-available tropical citrus flavor titled “energy,” vitaminwater announced Wednesday morning the release of vitaminwater energy, a line of lightly-carbonated beverages with green coffee bean extract.

An Ominous Dr Pepper Ten

Despite Dr Pepper Snapple Group’s (DPSG) supposed insulation from currency volatility and its strong dividend yields and cash flows, Wells Fargo Securities continues to express its concerns with the CSD…