LAUNCH: Erewhon x Laufey Smoothie Featuring Real Coco

REAL COCO FEATURED IN EREWHON’S “THE MADWOMAN SMOOTHIE” BY LAUFEY

A limited-time offering celebrating Laufey’s upcoming deluxe album and Coachella appearance, with proceeds supporting The Laufey Foundation

Los Angeles, CA (April 9, 2026) – Coconut beverage brand Real Coco is excited to bring its signature flavor to Erewhon’s The Madwoman Smoothie, created with GRAMMY-winning artist Laufey. Arriving just ahead of Laufey’s highly anticipated deluxe album release on April 10 and upcoming Coachella performance, the limited-time offering captures the moment with a blend of indulgence and nourishment. The smoothie will be available at all Erewhon locations beginning April 9, with a portion of proceeds benefiting The Laufey Foundation.

Crafted as a vibrant, nutrient-rich elixir, The Madwoman Smoothie features a thoughtfully curated mix of functional ingredients and bold flavors. At its core is Real Coco’s USDA Organic Pure Coconut Water, sourced from Vietnam’s Mekong Delta and bottled at the source to deliver natural hydration and potassium-rich electrolytes.

The smoothie blends the organic coconut water with oat milk and a vibrant mix of strawberry, blackberry, banana, and pomegranate. Notes of cacao and black sesame butter add depth, while functional ingredients like ashwagandha, maca, marine collagen, and electrolytes enhance its feel-good appeal. A subtle hint of pink peppercorn and sea salt rounds out the flavor with an unexpected finish.

More than just a smoothie, the initiative supports a broader purpose. A portion of proceeds will benefit The Laufey Foundation, a nonprofit dedicated to expanding access to music education and instruments for young musicians worldwide, with a focus on underrepresented communities.

Real Coco’s Organic Pure Coconut Water is minimally processed to preserve naturally occurring electrolytes and fresh coconut flavor, ensuring consistency, traceability, and quality at every step.

A cultural mainstay in Los Angeles, Erewhon is synonymous with its trend-setting smoothies and a dedication to organic, ethically sourced ingredients. The Madwoman Smoothie by Laufey continues this tradition, offering a sensorial experience that is as nourishing as it is indulgent.

The smoothie is available now for a limited time at all Erewhon locations, and Laufey is set to take the stage at the Coachella Valley Music and Arts Festival kicking off this weekend, with her deluxe album dropping April 10.

ABOUT REAL COCO Real Coco is a family owned and operated coconut beverage brand dedicated to producing real, reliable products from its family to yours. Sourced exclusively from multi-generational family farmers in Vietnam’s Mekong Delta, Real Coco’s coconut beverages are bottled at the source to preserve freshness and naturally occurring essential electrolytes. The brand’s portfolio includes organic and all-natural coconut beverages, including Pure Coconut Water, Pressed Coconut Water, and Unsweetened Coconut Milk, all made without added sugars or concentrates. With a commitment to premium quality, accessibility, and transparency, Real Coco is on a mission to deliver premium quality, functional hydration while honoring the power of the coconut and the farmers behind it.

ABOUT EREWHON Erewhon is an independent, family-owned Certified B Corp and Certified Organic Retailer with 11 locations across Southern California. Since 1968, Erewhon has been providing organic, ethically sourced foods to the communities it serves. It is committed to sourcing high-quality, nutrient-dense products, supporting local growers and brands, and prioritizing environmental responsibility. Recognized for its uncompromising quality standards, exceptional customer service, and chef-driven prepared foods, Erewhon fosters a community centered on caring, curiosity, and positive change.