Brominated vegetable oil (BVO) and one of its chief critics are back in the news, with The Coca-Cola Co. announcing that it will remove the beverage emulsifier from its line of Powerade sports drinks, according to the Associated Press (AP).

Upon its completion later this year, the facility, about 60 miles northwest of Philadelphia and about 110 miles west of New York, will handle approximately 40 percent of the company’s North American volume and will produce more than 30 million cases of Ocean Spray juice per year.

On Wednesday, Las Vegas-based XYIENCE Xenergy, the official energy drink of the UFC, announced that it has reached a new partnership with Davis Beverage Group. The deal will bring XYIENCE to more than 1,500 stores in Central and Eastern Pennsylvania, including Harrisburg, Allentown and Bethlehem, as well as parts of Western New Jersey.

The California Senate Appropriations Committee has shelved a California Senate bill that would require health warning labels on beverages with added sugar because of its potential price tag, according to Law360.

Before the NBA fined and handed down a lifetime ban to Los Angeles Clippers owner Donald Sterling, most sponsors of the basketball franchise were fleeing and expressing their criticisms. While some sponsors have already returned to the Clippers, a few beverage companies haven't done the same.

In July, ‘tude will launch six new juice flavors: Marionberry Apple, Blueberry Apple, Cranberry Apple, Apple Ginger, Lemonade and Apple, and Apple, Ginger and Turmeric. The launch will take place in Whole Foods Markets in 26 states from seven regions.

On Monday, F.A.S.T. announced that its liquid shots — Pain Relief and Upset Stomach — are now available in Tedeschi’s convenience stores in Boston.

Even before the decision of the POM Wonderful v. Coca-Cola case, the beverage industry may be losing out. And it’s not alone.