Icelandic Glacial Goes into Glass and Sparkling
Available in a 330 mL and 750 mL glass packaging, the new product arrives as the company looks to further its presence within high end restaurants, hotels and other on premise customers.
Neil Martinez-Belkin
Posts by Neil Martinez-Belkin
Will Holsworth Steps Up as President of Sambazon
Formerly the chief customer officer and executive vice president of global strategy at Cytosport, Holsworth will also bring eight years of experience at PepsiCo to his new role at Sambazon.
Bottled Water Recall Sees 14 Brands Pulled Off Shelves
In a statement released Monday, Niagara Bottling reported that no E. coli contamination had been detected in any of its products and that the decision to issue the voluntary recall was done “in an abundance of caution and in the interests of consumer safety.”
UPDATE: U.S. Attorney Names Defendants in Counterfeit 5-Hour Energy Case
The now unsealed indictment alleges the defendants, working out of California, Mexico and 5-hour’s home state of Michigan, went into the business of producing and selling knockoff energy shots in the United States in late 2011.
Icebox Water Announces its Support of Charity Water
The non-profit organization sends 100% of public donations to the field to fund water and sanitation projects, and has consistently received the highest grades available in accountability and transparency over the last decade.
Sprite Taps The Fader For “Obey Your Verse” Campaign
Looking to further its longstanding presence within hip-hop culture, Sprite has partnered with tastemaker music magazine The Fader on its new campaign.
Indictments and Arrests Made in Counterfeit 5-Hour Energy Case
The news arrived Thursday, more than two and a half years after Living Essentials first conducted a nationwide investigation into the matter.
Beastie Boys Awarded $668,000 in Legal Fees in Monster Copyright Case
The ongoing battle between the two parties stems from a 2012 Monster promotional video which featured five Beastie Boy songs without authorization from the group.
Red Jacket Orchards’ CEO Discusses Participation in VEB’s “Founders Forum”
Watch the video to hear more from Nicholson about Red Jacket Orchards’ participation in the Founders’ Forum, its new Half & Half beverage, and the company’s position on high pressure processing.
Distribution Roundup: Cactus Water Brands Gain Traction; Lifeway’s Probiotic Smoothies Head to Mexico
Arizona-based True Nopal has announced that its gluten-free and vegan-certified prickly pear cactus water is now available in over 4,000 retailers across the United States.
Whole Foods Unveils 365, a New Franchise of Smaller, Value-Driven Stores
The chain of stores, slated to begin opening in 2016, takes its name after the company’s existing private label brand.
PepsiCo Cryptically Confirms Crystal Pepsi Comeback
Rumors surrounding a Crystal Pepsi comeback first surfaced in 2014, when the Coca-Cola Company resurrected it owns nineties cult classic Surge.
Snapple Undergoes “Brand Refresh”
The moves comes as part of the company’s efforts to deepen its presence across the United States as the ready-to-drink tea category continues to experience significant growth.
Beet Juice Goes Beyond Grandma
Though liquid beets are typically associated with an older crowd, i.e. your dear grandmother’s borscht, the beetroot has recently started to gain traction within a younger and more active consumer demographic.