Starring brand ambassadors Andrew Luck, James Harden, Rob Gronkowski, Mike Trout, Richard Sherman, Buster Posey and Skylar Diggins, the spot takes some lighthearted shots at the old guard of sports drinks.
Despite the category’s resiliency, the fact remains that much of the aggressive imagery surrounding energy drinks is in stark contrast to the better-for-you trends currently permeating the food and beverage industries.
Amid a decline in consumption of carbonated soft drinks, soda makers are getting crafty -- so to speak.
The New York Post reported the news Wednesday, with Ben Sturner of Leverage Agency, who facilitated the deal, telling the publication the seven-figure sponsorship deal marks the “biggest in the history of horse racing.”
There was no hangover on Day Two of BevNET Live in New York City. Even after the conference’s Day One came to a close with a presentation on consumable marijuana -- and a two-hour cocktail reception - things went right back to serious business.
High pressure processing didn’t need to dominate the discussion to make a statement Tuesday, during day one of BevNET Live in New York City.
KeVita’s announcement arrives after issues surrounding the alcohol levels in the fermented effervescent beverage have resurfaced in recent months.
Max Baumann and Jenia Kokotuha have partnered up to launch a retail merchandising firm with a focus on developing and sustaining the in-store presence of emerging beverage brands.
The transition follows Coke’s purchase of a 16.7 percent stake in Monster last August which followed years of careful consideration.
While carbonated soft drink giants continue to lean on price hikes as a way to offset volume declines, the industry continues to struggle.
The upcoming 2,000 sq. ft. space is slated to be up and running later this summer, and will serve as the company’s “innovation center,” according to Spindrift founder Bill Creelman.
Fortune magazine recently took a look at the ongoing troubles over at Keurig Green Mountain, where the company’s stock is currently trading at a 52-week low.
From the the New York Post naming it “New York City’s hot new cult,” to its spotlight on NBC’s “The Today Show,” a recent wave of publicity has thrust matcha in front of the eyes of the general public.
Juisi's products are now available in specialty food chains Kings and Balducci’s, with distribution managed by Gourmet Guru.
