The Chai Box, a women-owned small-batch Chai company, is excited to announce the launch of its signature Masala Chai Concentrate in 13 select Costco locations in Georgia, North Carolina, and Alabama.
This expansion follows a highly successful debut in Los Angeles, where Forbes dubbed The Chai Box the ‘Viral Chai’ and the CEO of Costco personally visited a store demo to taste it. Now, the brand is bringing its signature Chai back home to the Southeast—just in time for Diwali.
The Chai Box’s traditional and premium Chai products reached popularity as one of “Oprah’s Favorite Things” in 2021 and have been featured in numerous publications and gift guides, including Bon Appetit, Food Network, and Reese Witherspoon’s Hello Sunshine Gift Guide, to name a few. Neha Tandon of Women’s Health claimed that “Everyone who has tried [the Chai Concentrate] loves it”.
“We are thrilled to partner with Costco and share our family recipe with a broader audience,” said Monica Sunny, Founder of The Chai Box, “After the excitement of our LA launch, it’s incredibly meaningful to bring our Chai back to our roots in the Southeast. We’re proud to be one of the first South Asian Chai concentrate brands available at Costco.”
The two-pack Masala Chai Concentrate offers customers the convenience of enjoying rich, flavorful Chai, made with real Organic Assam tea and premium spices, at home with minimal preparation. Simply add your choice of milk and enjoy hot or iced.
The Masala Chai Concentrate is a true labor of love, crafted by Founder Monica Sunny and her eldest son, Ethan Sunny. After a year of dedication and 174 test batches, they finally perfected a Chai that truly "tasted like home."
From its humble beginnings in the founder’s kitchen, where she taught her three boys how to make the perfect cup of chai, The Chai Box has stayed true to its roots. The company sources tea and spices directly from small farmers, mills spices in-house, and manages every step of blending, brewing, and distribution. This hands-on approach ensures full control over quality—something the brand takes immense pride in. Their dedication is now reflected in their signature Masala Chai Concentrate, available at 13 Costco locations across Georgia, North Carolina, and Alabama.
For more information on Costco Locations, visit The Chai Box's website at thechaibox.com and follow them on Instagram @thechaibox.
For More Information:
Costco Chai Locator