Neil Martinez-Belkin

Posts by Neil Martinez-Belkin

PepsiCo Infuses Coconut Water Into New Kickstart Varieties

The launch of the new beverages is not entirely unexpected. In November, PepsiCo chief marketing officer Simon Lowden told The Street that the company would be adding coconut water as an ingredient across several of its brands, though Mountain Dew was the only one named at the time.

FDA Warns NYSW On Manufacturing, Marketing of VBlast

The FDA indicated that NYSW’s labeling of VBlast products as liquid dietary supplements is contentious because the company represents them as beverages by using the words “water” and “punch” in product descriptions.

Wells Fargo Securities Downgrades Monster Stock

Despite Monster Beverage’s return to double-digit growth in dollar sales in the four-week period ending 12/20/14, analysts aren’t sold that the company can keep it up in 2015.

HPP Association in the Works

With new companies emerging everyday utilizing the technology, High Pressure Processing continues to look more and more like the future of food and beverage pasteurization.

Press Clips: Bone Broth is Back; Coke and USA Technologies Make Up

Bone broth may have debuted during prehistoric times but apparently it’s now coming back in a big way. The New York Times recently profiled the drink, which has become particularly appealing to those involved in another popular trend, the Paleo Diet.

Big Geyser to Drop Glaceau Brands

Big Geyser, which has been responsible for much of the success of Glaceau in New York, will cease to carry Glaceau products by March.

Press Clips: Coke Makes Cuts, PepsiCo Launches ‘Drinkfinity’

Coca-Cola Co. is cutting at least 1,000 to 2,000 jobs worldwide, according to the Wall Street Journal. The cuts come as part of a $3 billion cost-cutting plan that the company announced in October, a response to widespread declining soda sales.