Neil Martinez-Belkin

Posts by Neil Martinez-Belkin

Distribution Roundup: Sports Drink Makers Make Plays

Last month, Palo Alto-based alkaline sports drink makers Phenoh 7.4 made their expansion into the East Coast market by way of a partnership with Natural Wayz Beverages. Now, the company will look to establish its presence in the Southwest United States, by securing shelf space in Central Market’s nine Texas locations.

Coconut Water’s Growth: Hot or Not?

Coconut water companies are responding to a recent report that the category has gone flat. In short, they aren’t buying it.

BevNET Live Day One Recap: Fortune Favors the Bold

“These nutso ideas are what everybody’s looking for right now” Primozich said. “Weirdo ideas like putting soup in a bottle and throwing it in the beverage case.”

FDA Announces Widespread Calorie-Listing Regulations

The FDA will now require establishments with a foodservice component, including restaurants, grocers and convenience stores, with 20 or more locations to list caloric information on their menus.