According to the PETA web site, POM Wonderful has agreed to “End Deadly Animal Tests.” The tests, which were intended to help discover how pomegranate juice can help treat human diseases and conditions, came under scrutiny during 2006.
The situation came to a head during late 2006 when several POM employees claimed to be threatened via telephone or by activists showing up at their homes. In addition, another activist group claimed to have tampered with almost 500 bottles of the product, resulting in removal of the product from Wild Oats. The claim was later determined to be a hoax.
Several other juice companies have also agreed to stop animal testing, so we guess we feel pretty good for the animals. But tell us: who speaks for the pomegranates? Who will stop this senseless juicing?
PETA Release: http://www.peta.org/feat-pom-victory.asp
LA Times Article: http://www.animalliberationfront.com/News/2006_09/ActivistsTargetJuiceCo.htm