5-hour ENERGY is celebrating the 43rd anniversary of Earth Day with a new contest that invites its fans to share creative, yet practical ways to reuse empty 5-hour ENERGY bottles. The Reuse, Recycle, Repeat Contest launches today and ends on April 22, when three lucky winners will be selected to receive a supply of 5-hour […]
Popularity of Pink Lemonade flavor generates $387,531.20 philanthropic donation to the Avon Foundation for Women Breast Cancer Crusade Farmington Hills, MI – January 2, 2013 – Due to the popularity of Pink Lemonade flavor 5-hour ENERGY® and the support of 5-hour ENERGY® fans, Living Essentials, LLC (“Living Essentials”) is proud to announce that it is […]
A few days after The New York Times revealed that 5-Hour Energy had been mentioned in U.S. Food and Drug Administration (FDA) reports linking consumption of its energy shots to 13 deaths, Living Essentials, which markets and distributes 5-Hour, announced that it was dealing with another potential loss of revenue and brand reputation: counterfeiting.
Amid the recent wave of negative publicity surrounding energy drinks, and the ire of some elected leaders calling for greater oversight and regulation of the category, consumer perception of the top energy drink brands has fallen to its lowest level since 2009, according to consumer research firm YouGov.
“To some extent, we’ve become like WD-40.” – Manoj Bhargava, founder and CEO of Living Essentials, the marketer of 5 Hour Energy. At a glance, it may not be the most elegant of comparisons, but when one considers the utter domination that each product shares over its competitors, the analogy is crystal clear. In the same way that there is no “category” for WD-40, Bhargava considers energy shots to be a one-horse stable.
As part of a major expansion in its sales and marketing initiatives, Living Essentials, the marketer of 5-Hour Energy, has introduced a new pink lemonade flavor for the energy shot in an attempt to broaden its consumer base and appeal to a range of demographics, particularly women. Living Essentials is launching the new flavor in in partnership with the Avon Foundation for Women and has committed a donation of five cents per bottle of Pink Lemonade 5-Hour Energy to the organization.
Diet Coke might not be the most popular beverage in the country, but it is on the Internet, at least according to one measure. Zeta Interactive, a New York City-based digital marketing firm, is set to release the winners of its fourth annual Zeta Buzz Awards, an annual distinction given to companies with the most positive social media and online buzz. Included within the awards are the Best Buzzed Beverages of 2011, a “Top 10” list of brands that enjoyed a significant amount of positive discussion in the social media landscape.
Strike up the band. Living Essentials’ 5-Hour Energy is a billion-dollar brand. Recent Symphony/IRI numbers show that over the past year, 5-Hour has continued to grow at a rate of more than 30 percent in supermarket, drug, mass and convenience channels –excluding Wal-Mart, where its sales are reportedly up even higher. In those non-Wal-Mart channels […]
ON TOP Launch a new product in 2010? The deadline is TODAY for BevNET's New Beverage Guide and Best of 2010 Awards Link BevNET Live Winter 10 — Only 2 weeks away! Lots of great speakers and networking opportunities. Latest version of the agenda has been posted! Find out more and register now. Link Matt […]
Farmington Hills, MI (July 28, 2009) – Sitting atop the growing liquid energy shot category by a substantial margin, 5-Hour Energy® seeks to continue its category dominance with the introduction of its newest flavor, Grape, in late September. Founded in 2004, 5-Hour Energy is a 2-ounce energy shot that provides hours of energy with no […]
Novi, MI (PRWEB) February 2, 2009 — Fans of the bright, alert feeling gained from 5-Hour Energy Shots now have a location to connect and have some fun in the new 5-Hour Energy Fan Zone. Created as a hub for enthusiasts of the popular 5-Hour Energy Shots, the interactive Fan Zone hosts fan photos, 5-Hour […]
@@img NOVI, MI – Living Essentials is pleased to announce the release of a new concept in energy drinks, Decaf 5-Hour Energy. Containing only as much caffeine as a half cup of decaffeinated coffee, Decaf 5-Hour Energy is designed for people who avoid caffeine, but still need an extra boost to help them function during […]
