Oct 28, 2015Last Updated Oct 29, 2015Stimulating Innovation: 5-hour Energy Founder Invests in Global ChangeEleven years since the launch of 5-hour Energy, sales of the energy shots have made founder Manoj Bhargava a billionaire several times over. He’s already…
Aug 25, 20155-hour ENERGY Adds Extra Strength Peach Mango FlavorThe new flavor joins strawberry watermelon, sour apple, grape and berry to become the fifth extra strength variety of the popular energy shot, which also has…
Jun 22, 2015Last Updated Sep 9, 2015UPDATE: U.S. Attorney Names Defendants in Counterfeit 5-Hour Energy CaseThe now unsealed indictment alleges the defendants, working out of California, Mexico and 5-hour’s home state of Michigan, went into the business of producing…Jun 18, 2015Last Updated Sep 9, 2015Indictments and Arrests Made in Counterfeit 5-Hour Energy CaseThe news arrived Thursday, more than two and a half years after Living Essentials first conducted a nationwide investigation into the matter.
Apr 21, 2015Revamped 5-hour Energy Website Features Auto Delivery OptionTo celebrate the launch, the company will give away free t-shirts to the first 100 customers with orders totaling more than $25.00 as a thank you for visiting…
Jan 30, 2015Last Updated Sep 9, 2015Can 5-hour’s “New and Improved Taste” Sway Consumers?With the declaration that all 5-hour products have been reformulated to achieve a better taste profile, Living Essentials is hoping to quell some consumer…
Jan 12, 2015Last Updated Jan 12, 20155-hour ENERGY to Undergo Flavor OverhaulOver the last year, the company listened to the pulse of the consumer. The flavor relaunch, the most significant change to the taste of the product in 5-hour…Dec 15, 2014Last Updated Dec 15, 20145-hour Energy Introduces Extra Strength Strawberry Watermelon FlavorThe new flavor joins sour apple, grape and berry to become the fourth extra strength variety of the popular energy shot, which also has six regular strength…
Oct 31, 2014Last Updated Sep 9, 2015NYT: After Lobbyist Influence, Missouri AG Dropped 5-hour InvestigationThe New York Times earlier this week released a story detailing the efforts a lawyer representing 5-hour Energy who was said to have successfully swayed…Oct 13, 2014Last Updated Sep 9, 20155-hour’s Unconventional Consumption StrategyWhile 5-hour’s Yummification campaign was one piece of a strategy to build upon an already billion-dollar business, a question remains: can the company find…
Jul 18, 2014Last Updated Sep 9, 2015Three States Sue 5-hour Energy, Allege Deceptive MarketingOregon, Washington and Vermont seek a permanent injunction that would prohibit the company’s allegedly deceptive advertising, along with civil penalties and…
Jul 7, 20145-hour Energy Launches ‘Yummification’ Video ContestFARMINGTON HILLS, Mich. — The makers of 5-hour ENERGY® today announced the launch of the “Yummification” video contest, where entrants can win a share of…Sep 4, 2013Last Updated Sep 4, 2013Living Essentials Introduces Raspberry Flavored 5-hour ENERGYFARMINGTON HILLS, Mich. — Living Essentials, LLC continues to support breast cancer causes with the introduction of a new, limited edition, specially marked…Jun 19, 2013Last Updated Jun 19, 2013Sour Apple 5-hour Energy to Debut in SeptemberFARMINGTON HILLS, Mich. — Living Essentials, the distributor of 5-hour ENERGY products, is adding a new flavor to its successful line of Extra Strength energy…
