Sour Apple 5-hour Energy to Debut in September

FARMINGTON HILLS, Mich. — Living Essentials, the distributor of 5-hour ENERGY products, is adding a new flavor to its successful line of Extra Strength energy shots. New Sour Apple Extra Strength 5-hour ENERGY will make its debut in September 2013. The new offering will bear a camouflage wrapper, and target hunters, fishermen and other outdoor enthusiasts.

The company is planning an aggressive marketing campaign to promote the new flavor.  Television and social media video targeting outdoor enthusiasts will be rolled out just prior to the product’s availability on store shelves.

Sour Apple Extra Strength 5-hour ENERGY will be available in pack sizes and displays suitable for any class of trade including convenience, food, drug, mass and specialty retail.

To order Sour Apple Extra Strength 5-hour ENERGY contact your distributor or your 5-hour ENERGY sales representative.

About 5-Hour Energy

5-hour ENERGY is a liquid energy shot that provides hours of energy and alertness. It contains a blend of B-vitamins and amino acids, zero sugar and four calories. It is available at retail outlets in the United States and Canada as well as throughout the U.K., Ireland, Spain, the Netherlands and South Africa.