Zoe Leavitt, Retail & Food Technology Analyst at CB Insights, led the online presentation, which explored recent investments, current trends and forward-thinking innovations in the food and beverage industries.
According to new CEO Dave Henderson, the quercetin-based supplement company will take a broader portfolio approach and look to supplement-friendly retailers like GNC stores as its core channels
Three months after Carl Sweat stepped down as CEO of the company, FRS continues to reorganize its executive team and has brought back a familiar face to head up its sales department. Richard Libonate, who held the position of General Manager, Retail Sales for FRS from March 2008 to June 2010 has returned to the company as its Senior Vice President of Sales.
Less than a week after the company severed ties with disgraced cyclist Lance Armstrong, FRS is placing Tim Tebow, its squeaky clean spokesman, squarely at the forefront of a major marketing initiative. Today, FRS announced a new national campaign promoting its relationship with the New York Jets quarterback, who, as a result of Armstrong’s departure, is now the premier endorser of its line of quercetin-based line of functional drinks and powders.
Survey Reveals Mothers Rely Heavily on Caffeine and Sugar to Stay Energized Throughout the Day FOSTER CITY, Calif., Sept. 13, 2012 /PRNewswire/ — Motherhood is the ultimate endurance sport, requiring incredible stamina, energy and dedication. While moms focus on keeping their families healthy and strong, the majority fall short when it comes to fueling their […]
FOSTER CITY, Calif., July 11, 2012 /PRNewswire/ — The FRS Company, manufacturer of the Healthy Performance(TM) line of products, is proud to announce that it will be an official sponsor of the 2012 Reebok CrossFit Games, an annual fitness competition created and operated by CrossFit, Inc. Elite athletes compete at the CrossFit Games for the […]
FOSTER CITY, Calif., May 10, 2012 /PRNewswire/– The FRS Company, manufacturer of the Healthy Performance(TM) line of products, announced the launch of two groundbreaking new beverages: Healthy Slim(TM), to support weight loss, and Healthy Defense(TM), for immune system support. Both products feature innovative ingredients, backed by strong clinical evidence, and FRS will be the first […]
Foster City, CA, March 8th, 2012- FRS® Healthy Performance™ is expanding their support of the U.S. Military Cycling Team to the role of Title Sponsor. The Team will ride “Fueled By FRS” for the 2012 season and will continue to promote cycling and healthy lifestyle choices to military members and the general public. FRS is […]
FRS Set to Launch Massive Beverage Giveaway Foster City, CA (January 12, 2012)- Football fans may find themselves ‘Tebowing’ to a local FRS retailer this Saturday for a great deal courtesy of the star quarterback. The FRS Company is inviting consumers across America to score a free FRS Healthy Energy drink if spokesperson Tim Tebow […]
With successful ascent of Vinson Massif in Antarctica, 15 year old becomes the youngest person ever to climb “The 7 Summits” Foster City, CA (January 3, 2012) – FRS® Healthy Performance™ reached new heights fueling teen sensation Jordan Romero as he became the youngest person to climb the tallest mountains on all seven continents at […]
December 12, 2011—Foster City, CA- The FRS Company and the U.S. Military Cycling Team are uniting to support military kids, whose loved ones are deployed this holiday season, through Operation Kids Ride. Operation Kids Ride was created to provide recognition and thanks to the children of U.S. military personnel deployed around the world. While service […]
FOSTER CITY, Calif., Oct. 20, 2011 /PRNewswire/ — The FRS Company, provider of the Healthy Performance™ line of products, is pleased to announce the appointment of Matt Kohler to Chief Marketing Officer. In his new position, Kohler will continue to accelerate the company’s growth by overseeing global marketing efforts including brand strategy, product innovation, advertising, […]
FRS Supports Healthy Active Lifestyle Among America’s Youth FOSTER CITY, Calif., Sept. 1, 2011 /PRNewswire/ — FRS® Healthy Energy is set to kick off the football season and continue its mission to provide healthy alternatives to America’s young adults during the seventh annual Kirk Herbstreit National Kickoff Classic, a series of nationally televised high school […]
FOSTER CITY, Calif., Aug. 11, 2011/-– New York is the city that never sleeps. And now thanks to Nick Cannon, New Yorkers will have some extra stamina to help fuel their busy lifestyles. The FRS Company, a leader in natural performance beverages and energy chews will feature Cannon in their Big Apple campaign. Cannon will […]
