Jun 21, 2013Last Updated Sep 9, 2015FRS CEO Dave Henderson on CPG, RTM, GNC, ETC.According to new CEO Dave Henderson, the quercetin-based supplement company will take a broader portfolio approach and look to supplement-friendly retailers…
Apr 24, 2013Last Updated Sep 9, 2015Libonate Returns to FRS as SVP of SalesThree months after Carl Sweat stepped down as CEO of the company, FRS continues to reorganize its executive team and has brought back a familiar face to head…
Mar 5, 2013Last Updated Sep 9, 2015FRS Calls Latest Lawsuit “Completely Ludicrous”Faced with a class-action lawsuit alleging that the company’s ties to disgraced cyclist Lance Armstrong resulted in false advertising, FRS today issued a…
Jan 31, 2013Last Updated Sep 9, 2015The Long Road for FRSRaising money, buying factories, killing product lines, searching for distribution: The tale of a functional beverage company in disarray.
Jan 10, 2013Last Updated Sep 9, 2015FRS Hit With Class Action LawsuitThe FRS Company is facing a class action lawsuit alleging that the company is engaging in false and misleading advertising related to its Healthy Slim product…
Oct 23, 2012Last Updated Sep 9, 2015With Armstrong Gone, It’s Tebow Time for FRSLess than a week after the company severed ties with disgraced cyclist Lance Armstrong, FRS is placing Tim Tebow, its squeaky clean spokesman, squarely at the…Sep 13, 2012The FRS Company Exposes Moms’ Dependence On Caffeinated BeveragesSurvey Reveals Mothers Rely Heavily on Caffeine and Sugar to Stay Energized Throughout the Day FOSTER CITY, Calif., Sept. 13, 2012 /PRNewswire/ — Motherhood is…Jul 13, 2012FRS Announces Official Sponsorship Of 2012 Reebok CrossFit GamesFOSTER CITY, Calif., July 11, 2012 /PRNewswire/ — The FRS Company, manufacturer of the Healthy Performance(TM) line of products, is proud to announce that it…May 11, 2012Last Updated May 10, 2012FRS Extends Healthy Line with Weight Loss, Immunity Support ProductsFOSTER CITY, Calif., May 10, 2012 /PRNewswire/– The FRS Company, manufacturer of the Healthy Performance(TM) line of products, announced the launch of two…Mar 12, 2012Last Updated Mar 12, 2012FRS Healthy Performance Fuels U.S. Military Cycling Team as Title Sponsor for 2012Foster City, CA, March 8th, 2012- FRS® Healthy Performance™ is expanding their support of the U.S. Military Cycling Team to the role of Title Sponsor. The Team…Jan 12, 2012Last Updated Jan 12, 2012FRS Healthy Performance Announces ‘America Wins with Tebow’ PromotionFRS Set to Launch Massive Beverage Giveaway Foster City, CA (January 12, 2012)- Football fans may find themselves ‘Tebowing’ to a local FRS retailer this…Jan 4, 2012Last Updated Jan 4, 2012FRS Athlete Jordan Romero Shatters World Mountain Climbing RecordWith successful ascent of Vinson Massif in Antarctica, 15 year old becomes the youngest person ever to climb “The 7 Summits” Foster City, CA (January 3, 2012)…Dec 13, 2011FRS Healthy Performance Products and the U.S. Military Cycling Team Unite To Benefit Children of Deployed Military PersonnelDecember 12, 2011—Foster City, CA- The FRS Company and the U.S. Military Cycling Team are uniting to support military kids, whose loved ones are deployed this…Oct 20, 2011Last Updated Oct 20, 2011Matt Kohler Named Chief Marketing Officer of The FRS CompanyFOSTER CITY, Calif., Oct. 20, 2011 /PRNewswire/ — The FRS Company, provider of the Healthy Performance™ line of products, is pleased to announce the…
