WHITE PLAINS, N.Y. — Beyonce and Pepsi take the ultimate trip down memory lane, only to realize the excitement of the moment is NOW in a new global advertising campaign unveiled today. The creative collaboration, mutually developed by Beyonce and Pepsi as part of the previously announced global partnership, will debut at 9:00am EDT/2:00pm GMT in a […]
For the first time since 1997, Pepsi will introduce a new bottle shape next month. The brand will also debut new graphics, according to Ad Age.
Looking to bolster operating efficiency and customer service at the local level, PepsiCo today announced that it will transfer several bottling franchises with two of its largest bottling partners, Pepsi Bottling Ventures LLC (PBV) and the Honickman Group’s Pepsi-Cola Bottling Company of New York (PCNY).
PURCHASE, N.Y. — PepsiCo, Inc., in association with its Dream Machine® Recycling Initiative, presented a $500,000 donation to the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV), a national non-profit organization founded at Syracuse University’s Whitman School of Management and operated by the Institute for Veterans and Military Families, which offers career training, education and job creation for post-9/11 U.S. veterans with disabilities. […]
Following PepsiCo’s fourth quarter earnings call last week in which CEO Indra Nooyi announced that the company will lead the cola category via “disruptive innovation,” its CFO stated that its work with new natural sweeteners could “fundamentally change some of the elements of the core product offering in carbonated soft drinks.”
Title Sponsorship of Preeminent Bowling Tournament Will Include In-Event Branding, Prominent Brand Exposure During Tournament and On-Site Sampling ARLINGTON, Texas, Feb. 21, 2013 /PRNewswire/ –– The Bowling Proprietors’ Association of America (BPAA), the bowling industry’s premier trade organization, today revealed the official title sponsor of this year’s highly anticipated Bowling’s U.S. Open tournament Lipton Iced Tea. For […]
PURCHASE, N.Y. — Pepsi unveiled the first-ever crowd-sourced Super Bowl XLVII Halftime Show introduction, which starred hundreds of real fans from around the country by using a unique editing technique called “object replacement animation.” The first-of-its-kind video used more than 500 frames of beautiful, high-definition photos submitted by real Pepsi and Beyonce fans, which were submitted […]
PURCHASE, N.Y. — Pepsi, who will present the Super Bowl XLVII Halftime Show featuring Grammy award winner Beyonce, today announced additional activations taking place in New Orleans during the week of The Big Game. As the “Official Soft Drink of the NFL,” Pepsi will be highly visible at a number of Super Bowl XLVII activities from January 30 – February 3 in New […]
This $1.50 hot dog — and about 99,999,999 more like it — will now be served with Pepsi in the Costco food court. Costco foodservice locations will begin switching from Coke to Pepsi products at the retailer’s 400-plus U.S. locations beginning in April, and carried out globally over the next few years as vending contracts expire.
Brantley Gilbert PURCHASE, N.Y. — Today, Mountain Dew taps into its southern roots and welcomes one of country music’s hottest emerging acts, Brantley Gilbert, into the DEW family. Embracing the brand’s Tennessee history and one-of-a-kind flavor, the new partnership is a perfect fit with the hit singer/songwriter’s high-energy live shows and authentic lyrics. The Academy of […]
SIMI VALLEY, Calif., Jan. 25, 2013 /PRNewswire/ — In its 28th year of honoring the nation’s best high school athletes, The Gatorade Company, in collaboration with USA TODAY High School Sports, today announced Sarah Baxter of Simi Valley High School (Simi Valley, Calif.) as its 2012-13 Gatorade National Girls Cross Country Runner of the Year. Baxter was surprised with the news at school by Allyson Felix, […]
PURCHASE, N.Y., Jan. 24, 2013 /PRNewswire/ — Pepsi will elevate “Best New Artist” category providing fans exclusive unparalleled access through a strategic partnership with VEVO, Pandora, and the GRAMMYs. In addition to serving as the presenter of the “Best New Artist” category during the live telecast of the award show, Pepsi, in partnership with The Recording Academy and […]
PURCHASE, N.Y., Jan. 14, 2013 /PRNewswire-USNewswire/ — Lipton Iced Tea announced today, ‘Game On,’ a nationwide sweepstakes with “Dance Central 3” only available on Kinect for Xbox 360, to get consumers on their feet and dancing. From now through April 30, consumers can pick up specially marked bottles of ready-to-drink Lipton Iced Tea and visit www.GameOnPromo.com to see if they have won instant […]
PepsiCo and Anheuser-Busch InBev are collaborating on joint promotions and in-store marketing for the first time, according to a story by Ad Age. The collaboration will take place in the days leading up to the Feb. 3 Super Bowl.
