Jul 21, 2026Last Updated Jul 21, 2026Yerba Madre Names New CEO, YESLY Co-Founder Joins BoardYerba Madre is entering its next phase of growth with the appointment of board member Steve Lesnard as CEO, as it focuses on expanding its consumer reach amid…
May 26, 2026Zevia Taps Brian Bousley As New EVP, Chief Commercial OfficerZevia has appointed Brian Bousley as its new executive vice president and chief commercial officer, bringing the former Yerba Madre leader in to help steer an…
May 4, 2026Last Updated May 4, 2026Yerba Madre Hires Jimmy DeCicco as SVP of Revenue GrowthDeCicco confirmed to BevNET that he has taken the role at the leading U.S. yerba mate maker, which has been focused on growing its East Coast presence about a…
Mar 10, 2026Ten Months After Rebrand, Yerba Madre Eyes National ExpansionAbout 10 months ago, North American yerba mate pioneer Guayakí unveiled a major name change after 30 years in business, rebranding its entire portfolio to…
Feb 4, 2026Last Updated Feb 4, 2026As Category Reaches ‘Inflection Point,’ Yerba Madre Revamps RTDs, Expands in C-StoresFrom on-trend seasonal flavors to an unsweetened Regenerative Organic Certified SKU to its first-ever retailer exclusives, Yerba Madre is looking to break…
Oct 17, 2025Last Updated Oct 24, 2025Modern Iced Tea Brands Look To Flavor, Packaging To Enter C-StoresEmerging iced tea brands showed off convenience-oriented flavors and packaging innovations as they expand and modernize the c-store set.
Aug 15, 2025Last Updated Aug 15, 2025New Products: Huel Goes Green, Trolli Does the Dew, Hoplark Serves SodaThis week’s new product gallery features a first look at new RTDs from supplement makers Huel and RAW Nutrition, hop beverage maker Hoplark’s take on soda, and…
Aug 14, 2025Last Updated Aug 15, 2025Yerba Madre Launches Summer Seasonal Flavor, Teasing New LTO StrategyFor its first release since changing its name from Guayaki in May, yerba mate specialist Yerba Madre is embracing fresh, fruit-forward summer vibes – while…
Jul 10, 2025Last Updated Jul 11, 2025Big Goals: How Pablo’s Mate is Aiming to Be Soccer’s Unofficial Energy DrinkNew York-based startup Pablo’s Mate is cultivating community with soccer fans, including calling together independent bodegas from across the five boroughs for…
